sram.com
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SRAM: The High-Performance Engine of Cycling
How a $600M+ company dominates cycling tech with a cult-like following
SRAM isn't just a cycling component manufacturer—it's a religion for enthusiasts. With 1.1M monthly visits and a revenue exceeding $600M, they've built an empire on precision engineering and brand loyalty that most consumer brands can only dream of.
"SRAM doesn't sell components—they sell performance identity. Every shift, every suspension bump, is a statement of belonging to the tribe."
The Organic Growth Engine
With 59% of traffic coming from organic search, SRAM has mastered the art of being discovered. When riders search 'SRAM' (62,260 monthly searches) or 'Zipp wheels' (2,370 searches), they find SRAM—not through aggressive ads, but through brand dominance. This is what true category leadership looks like: when your brand name is the search term.
The Cult of Performance
SRAM's secret sauce isn't just engineering—it's community. From the peloton to the trails, their products create evangelists. The 1.1M monthly visitors aren't just browsing; they're researching, comparing, and ultimately buying into an ecosystem that includes RockShox (7,130 monthly searches) and Zipp (6,340 searches). This is vertical integration with a fan base.
What's fascinating is their tech stack—modern but pragmatic. They use jQuery alongside Vite and PWA capabilities, suggesting a hybrid approach that prioritizes functionality over tech trends. The presence of Cookiebot and GTM shows they're serious about compliance and analytics, even if their Trustpilot rating of 1.7/5 (65 reviews) suggests the digital experience might not match the product quality.
- Brand portfolio strategy: SRAM, RockShox, Zipp, and more—each targeting distinct performance segments
- Direct-to-consumer evolution: 34% direct traffic shows strong brand recall and loyalty
- Global reach challenges: 35.2% traffic from 'undefined' countries suggests tracking or market penetration issues
SRAM's Playbook: Own the Performance Narrative
They don't compete on price—they compete on identity. For founders: build a product so good it becomes the search term.
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https://www.sram.com/globalassets/publicsites/media-logos/sram-world.jpg
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SRAM
At SRAM we are passionate about cycling. We ride our bikes to work and around town. We ride our bikes in the peloton, on the trails and down the mountains.
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Reviews (20)
Great experience with SRAM rider support
I have a more than pleasant experience with SRAM rider support. I've asked more then several questions divided in 4-5 emails regarding the SRAM Force brakes that I have for more than 10 years and the possibility to mount new carbon wheels on such old brakes. Their employee in the support department has more than kindly and very patiently helped me to find my way around the questions and problems I have with mounting new wheels. Thanks Kim!
Fantastic customer service
I contacted customer service to buy a spare part for something out-of-warranty, but unfortunately it's not available for sale. A few months later another customer service person reached out to me and offered to send me a replacement part from a warranty repair, and arranged free shipping to my local bike shop. I was really surprised they kept my request on file and solved my problem! Thanks Alex M!
Great products and support
I have SRAM Force eTap AXS on my bike. This is a fantastic groupset. I have found their support team extremely helpful.
Stupid design of the levers
I’ve recently bought second hand from a friend with more money than sense hand a top end bike with SRAM Red brakes and gears. The great mechanism works brilliantly but, there is an obvious and massive design fault with the brake lever. Where you push the buttons, the piece of plastic is just far too deep, so much so that it is nigh on impossible to set the brakes such that your hand is comfortable and the brakes engage early enough. I’m sure they will resolve this one day, but I’d avoid for now. Shimano doesn’t have this issue.
Dangerous loss of braking with hydraulic brakes
I have had non-stop problems with hydraulic AXS disc brake levers gaining dead throw on steep descents where hard braking is required. After repeated hard braking, the brake levers gain dead throw to a point where the levers go all the way to the handlebars before engaging. I have been trying to work through my local dealer for 18 months to get this addressed. During these 18 months, I have had the brakes bled 5 times. This last round, the dealer also replaced hoses, compression nuts, brake pads and other parts and ended up charging me $332 in parts and labor because SRAM refuses to address the problem (this in addition to having been charged $130 for two previous brake bleeds). Each of these rounds of maintenance resulted in decent performance for 2-3 rides before the problem returned. The bike only has 3000 miles on it, and in spite of the brake bleeds and hardware replacements, it has degraded to a point where it's not safe to ride any more due to the loss of braking power. SRAM doesn't seem to care if I lose braking on a steep descent and go off a cliff as they have completely ghosted my dealer in his several attempts to get them to respond to the problem. I could not be more appalled at their complete lack of interest in putting any effort into resolving this dangerous issue. Updated 01 Nov 2022: So, remarkably, the day after I posted this complaint, my dealer was able to reach an agreement with the SRAM district rep to warranty the brakes and calipers. I suspect that's a Karmic coincidence but nonetheless, I felt it appropriate to post the update. I'm changing the rating from 1 star to 3 because I'm still annoyed that it took 18 months of lobbying to get resolution.
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About sram.com
At SRAM we are passionate about cycling. We ride our bikes to work and around town. We ride our bikes in the peloton, on the trails and down the mountains.
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Technology Stack
sram.com uses 10 technologies across their website including Cookiebot, Google Tag Manager, Lazy Loading, and more.
Privacy & Consent
Cookiebot
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading
Web Standards
PWA
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
sram.com receives approximately 1.1M monthly visitors and ranks #41,611 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.8 pages per visit. Users spend an average of 2:40 on the site.
The majority of sram.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sram.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sram.com directly at https://sram.com.