sravni.ru
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The Russian Fintech Aggregator That Owns Search
How Sravni.ru turned comparison tools into a 19M monthly visit empire
While Western fintech startups chase app downloads and social virality, Russia's Sravni.ru built a 19.8M monthly visit fortress by mastering the boring art of search. This isn't another pretty banking app—it's the utility layer Russians trust when money matters.
"They don't sell financial products—they sell the certainty of comparison."
The Utility Playbook
Sravni doesn't compete with banks—it becomes their invisible sales funnel. With 175 employees generating $13.4M in revenue, they've cracked the code on becoming indispensable. The 74% organic traffic isn't accidental; it's engineered around high-intent searches like 'сравни ру осаго' and 'скорость интернета измерить'. They're the default answer when Russians search for financial decisions.
Search Moat Strategy
The keyword data reveals their genius: they rank for 'госуслуги личный кабинет' (160K monthly searches)—a government services portal they don't even operate. This is strategic arbitrage. While competitors burn cash on brand campaigns, Sravni captures intent at the moment of consideration. Their 95.3% traffic concentration in one market (Russia) creates a hyper-targeted moat that global players can't replicate.
The tech stack tells another story of ruthless pragmatism. No trendy frameworks here—just Tailwind CSS, Bootstrap, and Ant Design working in concert. They're not building for Silicon Valley demos; they're building for load times and conversion. The PWA implementation isn't sexy, but it ensures their comparison tools work on any device, anywhere, on any connection.
- Built a 19M monthly visit business without chasing social media virality
- Turned comparison tools into a search moat that competitors can't touch
- Generates $76K revenue per employee—efficient scale in a capital-intensive sector
- Owns the moment of financial decision-making, not the product itself
The Unsexy Billion-Dollar Lesson
In fintech, the most valuable company isn't always the one with the best app—it's the one that becomes the default search result when money is on the line.
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Open Graph Image
https://f.sravni.ru/f/_/logo_200x200.jpg
Meta Tags
Сравни - подбор и сравнение вкладов, кредитов, кредитных карт, автострахование, калькулятор ОСАГО и каско, рейтинг страховых компаний
Расчет и сравнение вкладов, кредитов, ипотеки, кредитных карт. Калькуляторы страховок каско и ОСАГО. Рейтинги банков и страховых компаний, отзывы клиентов. Отделения и банкоматы на карте. Новости.
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Reviews (20)
Невозможно сделать Осаго
Невозможно сделать Осаго , потратил 2 часа времени вместо обещанных минут и толку никакого!!!
Немного наляпистый сайт, но уже на первой…
Немного наляпистый сайт, но уже на первой странице есть полезная информация, такая как курс валют. Подобрать кредит или карту здесь не вызывает сложностей. Калькулятор, новости, статистика по банкам и многое другое все в одном месте. Очень удобно
Здесь уйма полезной информации не только для…
Здесь уйма полезной информации не только для частных, но и для юридических лиц. За актуальностью здесь следят, есть полезные статьи, и обзоры на обновления в банковских приложениях и в целом в банковской системе
Новости, аналитика, возможность задать…
Новости, аналитика, возможность задать вопрос на финансовую тематику и получить квалифицированный ответ, все это об этом сервисе. Знакомство с ним произошло больше года назад и с тех пор я регулярно заглядываю, для пополнения своего багажа знаний
Сервис просто шикарный, помог подобрать…
Сервис просто шикарный, помог подобрать дебетовую карту и кредит. Предварительно расчет был на этом же сайте. Удивило, что здесь можно ознакомиться не только с курсом на все валюты, но и с курсом некоторых криптовалют
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About sravni.ru
Расчет и сравнение вкладов, кредитов, ипотеки, кредитных карт. Калькуляторы страховок каско и ОСАГО. Рейтинги банков и страховых компаний, отзывы клиентов. Отделения и банкоматы на карте. Новости.
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Technology Stack
sravni.ru uses 19 technologies across their website including Font Awesome, Google Fonts, Okta, HSTS, and more.
Fonts
Font Awesome, Google Fonts
Authentication
Okta
Security
HSTS
Error Tracking
Sentry
Advertising
DoubleClick Floodlight, Google Ads
Customer Support
Zendesk
Traffic & Audience
sravni.ru receives approximately 17.8M monthly visitors and ranks #3,757 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:47 on the site.
The majority of sravni.ru's traffic comes from undefined, undefined, .
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