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standard.net

18 technologies
VerifiedVisit179.1K/mo$35M19718 Tech
Deep Dive

Standard-Examiner: The Local News Powerhouse

How a legacy Ogden newspaper thrives in the digital age with 179k monthly visits

In an era where local journalism is declared dying, Standard-Examiner defies the narrative. With 179,090 monthly visits and a 371,056 backlink profile, this Ogden institution isn't just surviving—it's building a digital fortress around local news that national competitors can't touch.

179K
Monthly Visits
31%
Organic Search Traffic
62%
Direct Traffic
371K
Backlinks

"Standard-Examiner proves that local depth beats national breadth when it comes to owning search intent."

The SEO Moat They've Built

Their keyword strategy reveals a masterclass in local dominance. While competitors chase broad topics, Standard-Examiner owns hyper-specific queries: 'ogden standard examiner' (280 monthly volume), 'standard examiner obituaries' (230), and even niche searches like 'did eric kjar play football' (320). This isn't accidental—it's a deliberate strategy to capture every possible local search intent.

The Direct Traffic Fortress

62% direct traffic is the holy grail for publishers. It means readers aren't finding them through Google—they're typing 'standard.net' directly into their browser. This signals brand loyalty that money can't buy. When your direct traffic nearly doubles your organic search, you've built a community that doesn't just consume news—they seek you out specifically.

The tech stack tells its own story. Built on jQuery, Bootstrap, and Slick, they're not chasing the latest frameworks. Instead, they're doubling down on reliability and speed. The inclusion of Zendesk suggests a focus on customer service, while Google Analytics and Tag Manager provide the data foundation for their content strategy. It's pragmatic tech for a pragmatic business.

  • Sundance Film Festival coverage drives 32,620 monthly searches—proving they've cracked the code on event-based content that scales
  • Weber State University content generates 11,110 monthly searches, showing deep integration with local institutions
  • 197 employees to $35M revenue ratio suggests efficient operations compared to legacy newsroom bloat
No VC funding or explosive growth metrics
Dominant local brand with 62% direct traffic
Traditional tech stack (jQuery, Bootstrap) vs. modern frameworks
Profitable with $35M revenue and 197 employees
Limited global reach (93.9% US traffic)
Deep community integration through hyper-local content

The Anti-Growth-At-All-Costs Model

Standard-Examiner proves sustainable local journalism isn't about scaling globally—it's about owning your backyard so completely that readers have no alternative.

What tech stack does Standard use?

30 detected
Programming Languages1
Customer Support1
Performance1
Web Standards1
UI Libraries1
CSS Frameworks1
JavaScript Libraries2
Tracking & Analytics12
F
Facebook Pixel
G
Google Tag Manager
G
Google APIs
G
Google DoubleClick
G
Google Tag Manager
C
Cloudflare
J
jsDelivr
G
Google Static
G
Google Analytics
F
Facebook Pixel
F
Facebook
G
Google AdSense

How much traffic does Standard get?

Traffic & Engagement

133.7K
Monthly Visits
-20.4%
2.0
Pages/Visit
2:45
Avg. Duration
57%
Bounce Rate
Monthly Traffic Trend-52%
278.5K
Oct 2025
Oct
168.0K
Nov 2025
Nov
133.7K
Dec 2025
Dec

Rankings

#250,087
Global Rank
#60,842
United States Rank

Backlinks & Authority

371.1K
Backlinks
16.1K
Ref. Domains
46
Authority Score
Low
Penalty Risk
Backlinks Trend-11%
416.5K
Jul 2025
Jul
391.7K
Aug 2025
Aug
364.9K
Sep 2025
Sep
355.8K
Oct 2025
Oct
375.8K
Nov 2025
Nov
371.1K
Dec 2025
Dec

Search Traffic

Organic
74.2K

Top Organic Keywords

#1standard examiner
9,900 vol11.9%
#1ogden standard news
8,100 vol9.7%
#1ogden standard examiner
3,600 vol4.3%
#1standard examiner obituaries
2,900 vol3.5%
#1ogden standard obituaries
2,400 vol2.9%

Where is Standard's audience located?

🇺🇸United States97.9%
🇨🇦Canada0.9%
🇮🇪Ireland0.3%
🇦🇺Australia0.1%
🇮🇩Indonesia0.1%

Device Distribution

Desktop29.4%
Mobile70.6%

What keywords does Standard rank for?

5 keywords
1sundance film festival32.6K vol$0.57
2ogden standard examiner280 vol
3weber state11.1K vol$4.69
4did eric kjar play football320 vol
5standard examiner obituaries230 vol

How is Standard's SEO?

Open Graph Image

OG Image preview
og:image

https://ogden_images.s3.amazonaws.com/www.standard.net/images/2021/08/10074912/share_image.jpg

Meta Tags

title38 chars

News, Sports, Jobs - Standard-Examiner

description38 chars

News, Sports, Jobs - Standard-Examiner

og:title

Standard-Examiner

og:description

Weber and Davis County News

languageEN-US

H1 Tags

h1Ogden mayor touts successes in critical city services
h1Lawmakers flock back to Capitol Hill: What to expect from the 2026 Utah Legislature
h1Volunteer opportunities available at local organizations

Schema Types

NewsArticle

Who works at Standard?

Loading leads...

What do customers think of Standard?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Standard

What is Standard's Revenue?
Standard generates approximately $35M in annual revenue. With 197 employees, that's $177,665 per employee.
What does Standard do?
News, Sports, Jobs - Standard-Examiner
How fast is Standard growing?
Standard has declined by 20.4% in the last 6 months according to traffic data. employee count has changed by -1% year over year.
How do people interact with Standard?
When visiting Standard, visitors view an average of 2.0 pages per visit, and spend around 2:45 on the site, and the bounce rate is 56.7%.
How do people find Standard?
59.6K people (45%) visit Standard directly. 74.2K (55%) find them through organic search.
Who uses Standard?
Standard's top market is United States with 130.9K visitors (97.9%). Canada is 2nd with 1.3K (0.9%). Ireland is 3rd with 357 (0.3%).
What technologies does Standard use?
Standard uses 18 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Google Fonts, PHP, WordPress.
Who are Standard's competitors?
Standard's main competitors include The Daily Herald, St. George News, Salt Lake Tribune, Salt Lake City Weekly, City Journals. These companies operate in similar markets and compete for the same customer base.

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How to contact Standard?

What are Standard's key pages?

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Raw JSON Data

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About standard.net

News, Sports, Jobs - Standard-Examiner

Company Overview

standard.net
Website
news_and_media
Industry
#227,543
Global Rank
179.1K
Monthly Visitors
18
Technologies

standard.net Key Pages

Contact standard.net

Technology Stack

standard.net uses 18 technologies across their website including Google Fonts, PHP, WordPress, and more.

Fonts

Google Fonts

Programming Languages

PHP

CMS

WordPress

CDN

jsDelivr

Cloud & Hosting

Amazon S3, Amazon Web Services, AWS CloudFront

Advertising

DoubleClick Floodlight, Facebook Pixel

Traffic & Audience

179.1K
Monthly Visits
49%
Bounce Rate
2.6
Pages/Visit
1:11
Avg. Duration

standard.net receives approximately 179.1K monthly visitors and ranks #227,543 globally. The website has a bounce rate of 49% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:11 on the site.

The majority of standard.net's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is standard.net?
News, Sports, Jobs - Standard-Examiner
What technologies does standard.net use?
standard.net uses 18 technologies including Google Fonts, PHP, and 12 more. View the full tech stack analysis above.
How do I contact standard.net?
You can contact standard.net through their contact page.
What are standard.net's social media accounts?
standard.net is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is standard.net hiring?
Check standard.net's careers page for current job openings and opportunities.
How popular is standard.net?
standard.net receives approximately 179.1K monthly visitors and ranks #227,543 globally. Traffic is declining by 25.8% month-over-month.

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This page provides publicly available information about standard.net. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit standard.net directly at https://standard.net.