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Stantt: The 150-Size Revolution in Men's Fashion
How a 20-person team is cracking the custom-fit code with $3.2M in revenue
In a world of S, M, L, and XL, Stantt asks a radical question: What if every man could find his exact size among 150 precision options? This isn't just tailoring—it's data-driven fashion that turns the industry's binary sizing model on its head.
"Stantt isn't selling shirts—they're selling the mathematical elimination of fit frustration."
The Data-Driven Fit Engine
Stantt's core innovation is converting three simple measurements into one of 150 unique shirt sizes. With 29% of traffic coming from organic search and keywords like 'buy custom size clothes men's' driving discovery, they've built a discovery funnel around precision fit rather than brand storytelling. The company's 20-person team generates $160K in revenue per employee—a lean, data-optimized operation.
The Silent Scale Paradox
Here's the puzzle: 47% of traffic comes directly, suggesting strong brand recall and repeat customers. Yet global rank #1.25M and modest 16K monthly visits reveal they're not chasing mass-market scale. Instead, Stantt operates in the 'precision commerce' space—owning a specific problem (fit) with a data solution (150 sizes) that commands loyalty without needing viral growth.
Their tech stack reveals a pragmatic approach: jQuery and Tailwind CSS for speed, Google Analytics for tracking, and social integrations for sharing. But the real magic is in their sizing algorithm—transforming the subjective 'how does this fit?' into an objective mathematical match.
- 150 custom shirt sizes derived from 3 measurements—precision over approximation
- 20-person team with $160K revenue per employee—lean and efficient
- 47% direct traffic—proving customers remember and return
- Performance pants and Torricelli leather sneakers in top keywords—expanding beyond shirts
Stantt is the quiet proof that precision beats scale
In an era of fast fashion and mass production, they're building a $3M+ business by solving one specific problem perfectly: fit.
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Stantt | Custom Men's Dress Shirts & Pants
Button up shirts and pants for every man. With 3 simple measurements we match you to one of our 150 custom shirt sizes, tailored to fit you perfectly.
Stantt | Custom Men's Dress Shirts & Pants
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About stantt.com
Button up shirts and pants for every man. With 3 simple measurements we match you to one of our 150 custom shirt sizes, tailored to fit you perfectly.
Company Overview
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Technology Stack
stantt.com uses 36 technologies across their website including Wistia, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Video
Wistia
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
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PHP
CDN
jsDelivr
Traffic & Audience
stantt.com receives approximately 16.5K monthly visitors and ranks #1,253,383 globally. The website has a bounce rate of 31% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 7:48 on the site.
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