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STAP: The Quiet Giant in B2B Marketing
How a 59-person agency built a $13.3M business by listening first
In an industry shouting about AI and viral campaigns, STAP whispers a counter-narrative: listen first, create second. This 59-person agency has quietly built a $13.3M business by mastering the lost art of client understanding.
"STAP isn't chasing algorithms—they're building relationships. In a world of noise, their silence is their strategy."
The Human-First Growth Engine
With 59 employees generating $13.3M in revenue, STAP achieves $225K+ revenue per employee—a benchmark for efficiency in mid-sized agencies. Their 41% organic traffic share suggests they're not buying attention; they're earning it through strategic content and reputation.
The Paradox of Low Traffic, High Value
Here's the counterintuitive insight: STAP's 3,281 monthly visits are modest, but their 36% direct traffic indicates a fiercely loyal client base. While competitors chase vanity metrics, STAP focuses on the metrics that matter—client retention and project value.
The tech stack reveals sophistication without flash: jQuery and Bootstrap for stability, GSAP for animation, Slick for carousels. No trendy frameworks, just proven tools. This isn't a tech stack chasing trends—it's one built for reliability and client delivery.
- Revenue per employee: ~$225K (industry-leading efficiency)
- Direct traffic: 36% (indicating strong brand recall)
- Organic foundation: 41% (sustainable growth engine)
- Leadership: John Stap at the helm with Samantha Hocker managing client relationships
The Anti-Growth Growth Story
STAP proves that in B2B services, depth beats breadth. Their $13.3M revenue on modest traffic is a masterclass in focusing on the right audience—not the biggest one.
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STAP
Think. Create. Measure. At STAP we believe in the lost art of listening. (Our clients find that refreshing.) It’s only after we understand your business, your market, and your objective that we deliver the strategic ideas and creative work that fit your message and brand.
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About stap.com
Think. Create. Measure. At STAP we believe in the lost art of listening. (Our clients find that refreshing.) It’s only after we understand your business, your market, and your objective that we deliver the strategic ideas and creative work that fit your message and brand.
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Technology Stack
stap.com uses 7 technologies across their website including Open Graph, PWA, Ant Design, Bootstrap, and more.
Web Standards
Open Graph, PWA
UI Libraries
Ant Design
CSS Frameworks
Bootstrap
JavaScript Libraries
Slick, GSAP, jQuery
Traffic & Audience
stap.com receives approximately 3.3K monthly visitors and ranks #5,693,458 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:02 on the site.
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