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STAS: The Invisible Giant of Aluminum
How a 192-person company dominates $74.6M in industrial equipment sales
While you obsess over SaaS metrics, a 192-person Canadian machinery company quietly commands $74.6M annually by solving a brutally specific problem: making aluminum production efficient. STAS isn't a startup—it's a precision instrument.
"They don't sell software—they sell the machines that make the aluminum for your phone, car, and plane."
The Precision Play
STAS dominates the machinery industry by targeting hyper-specific aluminum processes. Their top keyword 'dross' (32,530 monthly searches) reveals a strategy: own the obscure, technical terms that serious buyers actually search for. They're not chasing vanity traffic—they're capturing engineers who know exactly what they need.
The Traffic Paradox
Despite a global rank of #2.3M (seemingly low), STAS commands 7,712 monthly visits with 52% organic. This isn't a traffic problem—it's a conversion masterpiece. Their direct traffic (32%) proves brand authority in a niche where relationships matter more than clicks. Every visit is a qualified lead.
The tech stack reveals a modernizing legacy: jQuery and Bootstrap sit alongside Tailwind CSS and PWA capabilities. This isn't a digital-first company—it's an industrial powerhouse building a digital layer without abandoning what works. Their YouTube channel and LinkedIn presence show they understand B2B storytelling, even if their web traffic looks modest by consumer standards.
- Owns the 'dross' keyword (32,530 searches)—a technical term that filters out non-buyers
- 52% organic traffic in a B2B machinery market where paid ads barely work
- Direct traffic at 32% shows a reputation that transcends search engines
The Anti-Startup Blueprint
STAS proves that in B2B machinery, depth beats scale, and specificity beats reach. They're not trying to be Amazon—they're trying to be the only name you trust when buying a $500K aluminum processing line.
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Meta Tags
STAS | Équipements spécialisés pour l'industrie de l'aluminium
STAS est un leader mondial dans la fourniture de divers équipements pour améliorer la productivité et la qualité de l’aluminium. Les producteurs d’aluminium pouvant bénéficier de nos technologies vont des fonderies de première fusion aux fonderies secondaires, en passant par les laminoirs et les extrudeurs d’aluminium. Voir nos produits Télécharger notre brochure
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About stas.com
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Technology Stack
stas.com uses 15 technologies across their website including HSTS, PHP, WordPress, and more.
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Traffic & Audience
stas.com receives approximately 7.7K monthly visitors and ranks #2,338,106 globally. The website has a bounce rate of 33% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 3:53 on the site.
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