statmuse.com
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StatMuse: The 13-Person Powerhouse
How a lean team built a 7.8M visit/month sports stats empire
In a world of bloated sports media, StatMuse cuts through the noise with pure, unfiltered data. It's not just a stats site—it's a precision instrument for anyone who needs answers faster than a play-by-play announcer.
"They're not chasing content volume—they're dominating search intent. Every query is a question they've already answered."
The Silent Giant
With just 13 employees, StatMuse generates an estimated $2.4M in revenue—over $180K per employee. This isn't a growth-at-all-costs startup; it's a precision-engineered machine that scales through SEO dominance rather than paid acquisition. Their 72% organic traffic share proves they've cracked the code on capturing high-intent sports queries.
The Search Moat
StatMuse doesn't compete on headlines—it competes on answers. Ranking for 'LeBron James stats' (366K monthly searches) and 'Spurs vs Thunder' (103K searches) means they're the default destination when fans have specific questions. Their 968K+ backlinks aren't from press releases; they're from writers, analysts, and fans who cite their data as authoritative.
The company's tech stack reveals their priorities: jQuery and Tailwind CSS for lightweight performance, AWS and S3 for scalable infrastructure, and Vite for fast deployments. They're not building flashy features—they're building a reliable, fast answer engine that works on any device.
- 13-person team with $2.4M revenue (highly efficient)
- 72% organic traffic—minimal paid acquisition needed
- Dominates long-tail sports queries (LeBron, team matchups)
- 968K+ backlinks = massive domain authority
- Lean tech stack focused on speed and reliability
The 13-Person Playbook
StatMuse proves that in sports tech, precision beats scale. They're not the loudest voice in the room—they're the one everyone listens to when they need the answer.
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StatMuse | Search StatMuse, save time.
Instant answers to your NBA, NFL, MLB, NHL, FC, WNBA, PGA and CFB questions. Stats, scores, betting and more — Muse on
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About statmuse.com
Instant answers to your NBA, NFL, MLB, NHL, FC, WNBA, PGA and CFB questions. Stats, scores, betting and more — Muse on
Company Overview
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Technology Stack
statmuse.com uses 16 technologies across their website including Google Fonts, PHP, WordPress, and more.
Fonts
Google Fonts
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PHP
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WordPress
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Amazon S3, Amazon Web Services, AWS CloudFront
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DoubleClick Floodlight
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Cal.com
Traffic & Audience
statmuse.com receives approximately 7.9M monthly visitors and ranks #6,765 globally. The website has a bounce rate of 47% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 2:38 on the site.
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