staywell.com
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StayWell: The Quiet Giant of Healthcare Tech
A $500M revenue engine powering WebMD's B2B arm with a surprisingly stealthy digital footprint
In the shadow of WebMD's consumer empire lies a B2B powerhouse generating over half a billion in annual revenue. StayWell isn't a startup—it's a mature, scaled operation quietly optimizing healthcare journeys for organizations, not individuals. Yet its digital presence tells a story of strategic silence.
"They're not chasing clicks—they're chasing contracts. This is enterprise healthcare, not consumer tech."
The Enterprise Play
With 1,343 employees and $507.7M in revenue, StayWell operates at the scale of a mid-sized public company. Yet its web presence is deliberately minimal—just 28,349 monthly visits. This isn't a traffic problem; it's a business model choice. They sell to healthcare organizations, not to the public. Their website is a brochure, not a growth engine. The 42% direct traffic share confirms this: their audience isn't discovering them through SEO—they're already known entities in procurement departments.
The Traffic Paradox
The keyword data reveals the stark disconnect between StayWell's core business and its web presence. Their top organic keywords—'explore courses stanford,' 'njit highlander pipeline,' 'lyft price estimate'—have zero relevance to healthcare B2B solutions. This isn't an SEO failure; it's a signal that StayWell's actual customers (healthcare executives, IT directors) don't search for them publicly. The 8% organic traffic share is likely accidental visitors, not qualified leads. This is the hallmark of a true enterprise sales model: long sales cycles, relationship-driven deals, and minimal reliance on inbound digital marketing.
The leadership team—Patrick Clifford (CEO), Brando Huang (Co-Founder), Susan Timmins, Barb Yearsley, Darrin Ferrell—reads like a seasoned enterprise software crew. No flashy founders, no hype-driven PR. They're building for stability, not virality. The tech stack (jQuery, Bootstrap, Vite) suggests a pragmatic approach: functional, not cutting-edge. This isn't a company optimizing for developer ego; it's optimizing for reliability and client trust.
- Revenue scale ($507.7M) vs. digital footprint (28K visits) shows classic enterprise B2B DNA
- Traffic sources reveal zero consumer intent—this is pure B2B infrastructure
- Leadership profile: seasoned operators, not hype-driven founders
- Tech stack prioritizes stability over bleeding-edge trends
The Unsexy Truth About B2B Scale
StayWell proves that massive revenue can exist without digital noise. For founders and investors, this is a masterclass in enterprise value creation—where relationships matter more than rankings, and contracts trump clicks.
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WebMD Ignite
Discover WebMD Ignite's solutions developed specifically for health organizations. Optimize health journeys and outcomes for patients, consumers, and members.
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About staywell.com
Discover WebMD Ignite's solutions developed specifically for health organizations. Optimize health journeys and outcomes for patients, consumers, and members.
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staywell.com uses 14 technologies across their website including Google Maps, Font Awesome, Google Fonts, Ghost, Drupal, and more.
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Google Maps
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Font Awesome, Google Fonts
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Ghost, Drupal
Privacy & Consent
OneTrust
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Hotjar, Google Tag Manager, Google Analytics
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Lazy Loading
Traffic & Audience
staywell.com receives approximately 28.3K monthly visitors and ranks #838,477 globally. The website has a bounce rate of 49% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 2:47 on the site.
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