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Stci.us: The Niche Titan of CBRNE Training
A 30-year veteran's playbook for dominating high-stakes safety training
While SaaS founders obsess over ARR and viral loops, a 46-person team in Missouri has quietly built a $6.1M empire on something far more tangible: keeping people alive. stci.us isn't a startup—it's a 30-year institution that treats hazardous materials training as a non-negotiable service, not a feature.
"They don't chase growth metrics—they train the people who handle the explosions."
The Unsexy Moat
stci.us operates in the CBRNE (Chemical, Biological, Radiological, Nuclear, Explosive) space—a market where mistakes aren't measured in churn rates, but in casualties. Their 1993 founding date predates the modern startup ecosystem by decades, giving them institutional credibility that no Series B competitor can buy. The company's SVP of Operations, Richard Shoaf, represents this operational DNA: deep expertise over flashy pivots.
The Traffic Paradox
With only 515 monthly visits, stci.us defies every growth hacking playbook. Yet 42% of traffic is direct—a sign of a referral-driven business where reputation matters more than SEO. Their top keyword is a literal address: '1200 lake saint louis blvd lake saint louis mo 63367' (170 monthly searches). This isn't a search strategy; it's a physical destination for hands-on training. The 32% organic traffic suggests they're found by those who need them, not by those browsing.
The tech stack tells the story: jQuery, Bootstrap, PHP, and Google Maps. No React, no headless CMS, no A/B testing platform. This is a tool, not a product. The website serves as a digital brochure for a business built on physical presence and trust. The contact page is the only conversion funnel that matters.
- 100% US-centric traffic—no global expansion distraction
- Revenue per employee: ~$133k—efficient for a service business
- Referral-driven growth model (42% direct traffic)
- Physical location as a key acquisition channel
The Anti-Startup Playbook
stci.us proves that in high-stakes verticals, depth beats scale, reputation beats SEO, and 30 years of doing the work beats any pitch deck.
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Safety Training and Consultations International has been an industry leader in the safety training, emergency response, hands on training for CBRNE and hazardous materials response since 1993.
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About stci.us
Safety Training and Consultations International has been an industry leader in the safety training, emergency response, hands on training for CBRNE and hazardous materials response since 1993.
Company Overview
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Technology Stack
stci.us uses 4 technologies across their website including Google Maps, PHP, Bootstrap, and more.
Maps
Google Maps
Programming Languages
PHP
CSS Frameworks
Bootstrap
JavaScript Libraries
jQuery
Traffic & Audience
stci.us receives approximately 515 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of stci.us's traffic comes from .
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