steelkiwi.com
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Steelkiwi: The Silent Giant of Custom Dev
A $20M revenue engineering powerhouse flying under the radar
Steelkiwi isn't chasing headlines—it's chasing code quality. While most dev shops shout about their latest tech stack, this 119-person engineering firm quietly generates $20.5M in revenue by doing one thing exceptionally well: building custom software that actually works.
"They're not selling SaaS dreams—they're selling engineering reality."
The Anti-Agency Model
Steelkiwi operates as a pure staff augmentation firm. No inflated retainers, no endless discovery phases. They plug senior engineers directly into client teams. With 119 employees and $20.5M in revenue, that's roughly $172K per engineer—indicating they're not outsourcing to junior developers, but deploying seasoned talent.
Traffic Paradox
Here's the fascinating contradiction: 919 monthly visits for a $20M business. That's not a growth story—it's a referral story. 41% direct traffic and 35% organic search suggest they're not playing the content marketing game. They're winning through relationships, not SEO. The top keyword? 'how to set category employees in medical things'—niche, specific, and revealing of their healthcare/enterprise focus.
Their tech stack tells the story of a pragmatic engineering culture: Next.js for performance, Bootstrap for speed, Ant Design for consistency, and PWA capabilities for modern web apps. They're not chasing bleeding-edge frameworks—they're building production-ready systems that scale.
- Staff augmentation over project outsourcing: They embed engineers, not agencies
- Healthcare/enterprise focus: Medical systems and P2P marketplaces dominate their keyword profile
- Referral-driven growth: 41% direct traffic proves word-of-mouth beats content marketing
- Global reach with local feel: Globaldev.tech branding suggests international operations with personal touch
The Quiet Giant Strategy
Steelkiwi proves you don't need to be loud to be profitable. They're the engineering partner you find through a trusted CTO, not a Google search.
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Custom software engineering & staff augmentation company
Globaldev drives businesses to maximize their potential with our custom software development and staff augmentation services.
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About steelkiwi.com
Globaldev drives businesses to maximize their potential with our custom software development and staff augmentation services.
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Technology Stack
steelkiwi.com uses 15 technologies across their website including YouTube Embed, HSTS, Termly, and more.
Video
YouTube Embed
Security
HSTS
Privacy & Consent
Termly
Advertising
DoubleClick Floodlight, Google Ads
Scheduling
Calendly
Analytics & Marketing
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Traffic & Audience
steelkiwi.com receives approximately 919 monthly visitors. The website has a bounce rate of 41% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of steelkiwi.com's traffic comes from undefined, .
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