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steelscape.com
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steelscape.com

22 technologies
VerifiedGrowingVisit4.0K/mo$20M27922 Tech25 Leads
Deep Dive

Steelscape: The Silent Giant in Metal Roofing

A $19.5M revenue manufacturer with a surprisingly modern digital footprint

In the heavy industry sector, digital presence is usually an afterthought. Steelscape breaks this mold, operating a sophisticated web platform that drives significant traffic for a B2B manufacturer. With 279 employees and $19.5M in revenue, they're not just painting steel—they're painting a picture of digital transformation in a traditional industry.

$19.5M
annual revenue
279
employees
3,962
monthly visits
41%
direct traffic

"Steelscape proves that even in heavy industry, a strong digital presence can drive measurable business results."

The Traffic Paradox

With only 3,962 monthly visits, Steelscape's traffic volume seems modest. But the composition tells a different story: 41% direct traffic and 36% organic search. This isn't a company relying on paid ads—it's built genuine brand recognition. The 5,340 monthly searches for 'metal roofing' represent a massive opportunity they're capturing through strategic SEO positioning.

The Manufacturing Playbook

Steelscape's tech stack reveals a company that's modernized without over-engineering. Using jQuery, Bootstrap, and Tailwind CSS, they've built a functional, responsive site that serves contractors and builders. The presence of Lazy Loading and Priority Hints shows they care about performance—critical for users browsing on job sites with spotty connections.

The keyword strategy reveals their niche focus: 'rustic metal roofing' (410 monthly searches) and 'metal roof burnished slate' (270 monthly searches) suggest they're targeting specific aesthetic preferences in the construction market. This isn't a generic steel supplier—it's a specialist with defined market positioning.

  • 41% direct traffic indicates strong brand recognition in the construction industry
  • Strategic keyword targeting captures high-intent commercial searches
  • Modern tech stack (Tailwind CSS, Bootstrap) without unnecessary complexity
  • Active social presence across YouTube, Facebook, LinkedIn, and Instagram
No Trustpilot reviews or public customer testimonials
Strong direct traffic showing established B2B relationships
Limited traffic volume for a $19.5M revenue business
Specialized keyword targeting in premium metal roofing niches
No visible pricing or e-commerce functionality
Active social media presence across multiple platforms

The B2B Digital Blueprint

Steelscape demonstrates that traditional manufacturers can build digital moats—focusing on direct relationships, SEO fundamentals, and modern web experience rather than vanity metrics.

What tech stack does Steelscape use?

29 detected
Programming Languages1
Privacy & Consent1
Customer Support1
E-commerce & Payments1
Web Standards2
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
G
Google APIs
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick

How much traffic does Steelscape get?

Traffic & Engagement

4.0K
Monthly Visits
2.0
Pages/Visit
0:39
Avg. Duration
34%
Bounce Rate
Monthly Traffic Trend+30%
3.0K
Oct 2025
Oct
3.6K
Nov 2025
Nov
4.0K
Dec 2025
Dec

Traffic Sources

Search
36%
Direct
41%
Social
14%
Referrals
7%
Email
0%
Paid
2%

Where is Steelscape's audience located?

🌍84.5%
🌍15.5%

What keywords does Steelscape rank for?

5 keywords
1steelscape washington, llc270 vol
2rustic metal roofing410 vol
3rustic mwtal roofing410 vol
4metal roof burnished slate270 vol
5metal roofing5.3K vol$6.75

How is Steelscape's SEO?

Open Graph Image

OG Image preview
og:image

https://www.steelscape.com/wp-content/uploads/Steelscape-Residential-Home-in-Rustic-Rawhide-scaled.jpg

Meta Tags

title47 chars

Painted and Coated Steel Products By Steelscape

description156 chars

Painted and coated steel products by Steelscape offer the latest finishes and colors for metal roofing and siding in the building and construction industry.

og:description

Painted and coated steel products by Steelscape offer you the latest finishes and colors for metal roofing and siding.

languageEN-US

H1 Tags

h1A Leading Manufacturer of Painted and Coated Steel Products

Schema Types

Unknown

Who works at Steelscape?

Loading leads...

What do customers think of Steelscape?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Steelscape

What is Steelscape's Revenue?
Steelscape generates approximately $20M in annual revenue. With 279 employees, that's $70,000 per employee.
What does Steelscape do?
Painted and coated steel products by Steelscape offer the latest finishes and colors for metal roofing and siding in the building and construction industry.
How fast is Steelscape growing?
Steelscape employee count has changed by 2% year over year.
What technologies does Steelscape use?
Steelscape uses 22 technologies across their website including Video, Fonts, Programming Languages. Key technologies include YouTube Embed, Font Awesome, Google Fonts, PHP.
Who are Steelscape's competitors?
Steelscape's main competitors include Washington Cedar and Supply, Windows Doors and More, Pental Surfaces, Corliss Resources, Hero Construction. These companies operate in similar markets and compete for the same customer base.

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How to contact Steelscape?

What are Steelscape's key pages?

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About steelscape.com

Painted and coated steel products by Steelscape offer the latest finishes and colors for metal roofing and siding in the building and construction industry.

Company Overview

steelscape.com
Website
heavy_industry_and_engineering
Industry
#4,260,493
Global Rank
4.0K
Monthly Visitors
22
Technologies
25+
Employees

steelscape.com Key Pages

Contact steelscape.com

Technology Stack

steelscape.com uses 22 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Privacy & Consent

Complianz

Advertising

DoubleClick Floodlight, Google Ads

Traffic & Audience

4.0K
Monthly Visits
34%
Bounce Rate
2.0
Pages/Visit
0:39
Avg. Duration

steelscape.com receives approximately 4.0K monthly visitors and ranks #4,260,493 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:39 on the site.

The majority of steelscape.com's traffic comes from undefined, .

Frequently Asked Questions

What is steelscape.com?
Painted and coated steel products by Steelscape offer the latest finishes and colors for metal roofing and siding in the building and construction industry.
What technologies does steelscape.com use?
steelscape.com uses 22 technologies including YouTube Embed, Font Awesome, Google Fonts, and 16 more. View the full tech stack analysis above.
How do I contact steelscape.com?
You can contact steelscape.com via email at [email protected] or through their contact page.
What are steelscape.com's social media accounts?
steelscape.com is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is steelscape.com hiring?
Check steelscape.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is steelscape.com?
steelscape.com receives approximately 4.0K monthly visitors and ranks #4,260,493 globally. Traffic is growing by 9.6% month-over-month.

Related Searches

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This page provides publicly available information about steelscape.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit steelscape.com directly at https://steelscape.com.