stelfast.com
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Stelfast: The $35M Fastener Titan Hiding in Plain Sight
Why a logistics giant with 116 employees dominates the bolt business through EDI.
In the shadowy corners of industrial logistics, Stelfast isn't just moving bolts—it's engineering an ecosystem. With $35.4M in revenue and a hyper-specific focus on EDI connectivity, this isn't your grandfather's hardware wholesaler.
"Stelfast doesn't just sell fasteners—they sell integration. Their EDI gateway is the real product."
The Invisible B2B Machine
With 55% of traffic coming directly to stelfast.com, this isn't a company chasing Google rankings. It's a closed-loop system where procurement managers and supply chain directors live in their EDI portal. The 3,350 monthly visits aren't random—they're repeat transactions from industrial giants who've integrated Stelfast into their ERP systems. This is stickiness you can't buy with SEO.
The Master Importer Play
While competitors play the volume game, Stelfast positioned itself as the 'Master Importer'—a strategic middleman that controls the entire supply chain from port to plant floor. With key leadership like Ted Nieman (Branch Manager) and Jim Jordan (Purchasing Manager) at the helm, they've built a fortress of specialized knowledge that generic distributors can't replicate. The 'stelfast atlanta fl' keyword (240 monthly searches) reveals their regional dominance strategy.
The tech stack tells the story of a company that moved fast but stayed pragmatic. WordPress for the CMS, jQuery and Bootstrap for the frontend—this isn't a flashy Silicon Valley startup burning VC cash on bleeding-edge tech. This is industrial pragmatism: reliable, scalable, and built for function over form. The Tailwind CSS adoption suggests they're modernizing incrementally, not rebuilding from scratch.
- EDI-first architecture creates massive switching costs
- Regional concentration (Atlanta/Florida) reduces logistical complexity
- Lean team (116 employees) generates $305K revenue per head
- Direct traffic dominance indicates deep B2B integration
The Unsexy Billion-Dollar Blueprint
Stelfast proves that in industrial B2B, depth beats breadth and integration beats innovation. They're not building an app—they're building a dependency.
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Stelfast, Inc. - Fasteners, Bolts, Nuts, Washers, Screws, Locknuts, Master Importer
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About stelfast.com
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Technology Stack
stelfast.com uses 6 technologies across their website including WordPress, Google Analytics, Bootstrap, Tailwind CSS, and more.
CMS
WordPress
Analytics & Marketing
Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
Owl Carousel, jQuery
Traffic & Audience
stelfast.com receives approximately 3.4K monthly visitors and ranks #4,588,278 globally. The website has a bounce rate of 67% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:01 on the site.
The majority of stelfast.com's traffic comes from undefined, .
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