stelrad.com
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Stelrad: The UK's Radiator King
How a 125-person team dominates a $36M niche and what it means for industrial manufacturing.
While Silicon Valley obsesses over SaaS margins, Stelrad quietly commands the UK's radiator market with 125 employees and $36.3M in revenue. They aren't selling software—they're selling warmth, and they're doing it better than anyone else.
"In a world of hyper-specialization, Stelrad proves that dominating a single, unsexy vertical is a more defensible moat than chasing scale."
The SEO Moat
Stelrad captures 62% of its traffic organically. Their keyword strategy isn't accidental—it's engineered. They rank for 'room by room heat loss calculator' (680 monthly searches) and 'radiator sizing chart,' turning utility into acquisition. They don't just sell radiators; they sell the tools to buy them, capturing high-intent users at the exact moment of research.
B2B vs. B2C Duality
With 79.5% of traffic undefined (likely UK-centric), Stelrad bridges two worlds: the homeowner DIYer and the professional trade. Their 'Trade' section isn't an afterthought—it's a dedicated revenue stream. By catering to architects and builders via Specification Managers like David Scarlett, they secure bulk contracts that individual consumers can't provide, creating a stable B2B backbone under a B2C brand.
The tech stack reveals a modernizing legacy. They use Vite and Webpack for build optimization, Tailwind CSS for design consistency, and even PWA capabilities for offline access. This isn't a dusty PDF catalog online; it's a dynamic, fast-loading experience that respects the user's time—critical for trade professionals on job sites.
- Revenue per employee: ~$290k (high for manufacturing)
- Direct traffic (28%) signals strong brand recall
- Trustpilot reviews (4,005) build massive social proof
- Social presence spans Twitter to Instagram, targeting different demographics
The Unsexy Giant
Stelrad isn't waiting for a tech disruption; they are the standard. For investors, this is a cash-flow positive asset in a recession-proof category. For founders, it's a lesson in depth over breadth.
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Open Graph Image
https://www.stelrad.com/wp-content/uploads/2019/04/Elite-LR-1.jpg
Meta Tags
UK's #1 Radiator Manufacturer for Home & Trade | Stelrad
High-quality radiators direct from the UK's #1 radiator manufacturer. Huge range of styles and sizes available directly from the UK's best radiator supplier
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Reviews (20)
first class service and a first class…
first class service and a first class product
Quick service and a good product
Quick service and a good product, would buy again.
Double radiator
Cracking product, great price and could not fault the communication with your company and delivery team
Faultless from order to delivery
Really good looking radiator which was easy to specify from information contained in the on-line catalogue. Delivery inclusive price, shipped on same day and received within a couple of days from order. Delivery carried out by two well presented and polite guys. Just excellent all round.
Thank you for your 5* review If you have any photos please feel free to send them to [email protected] Thanks Stacey
Diy purchase
Excellent service and delivery on time not the cheapest but you get quality.
Thank you for your 5* review If you have any photos please feel free to send them to [email protected] Thanks Stacey
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About stelrad.com
High-quality radiators direct from the UK's #1 radiator manufacturer. Huge range of styles and sizes available directly from the UK's best radiator supplier
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Technology Stack
stelrad.com uses 24 technologies across their website including Google Fonts, HSTS, reCAPTCHA, PHP, and more.
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Google Fonts
Security
HSTS, reCAPTCHA
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PHP
CMS
WordPress
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Cloudflare
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Traffic & Audience
stelrad.com receives approximately 109.1K monthly visitors and ranks #323,341 globally. The website has a bounce rate of 37% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 3:08 on the site.
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This page provides publicly available information about stelrad.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit stelrad.com directly at https://stelrad.com.