While the consumer air purifier market is a bloodbath of crowded DTC brands, Sterilumen's Airocide has quietly carved a $1.5M revenue niche serving industries where air quality isn't a luxury—it's a non-negotiable operational cost. This isn't about dust; it's about protecting wine vintages, data center servers, and surgical suites.

"They aren't selling air purifiers; they're selling insurance policies for high-value assets. The air is just the vector."

The technology stack reveals a modern but pragmatic approach. Using Tailwind CSS, Vite, and jQuery, their web presence is functional rather than flashy. It's a B2B engineering mindset applied to a digital storefront—fast, lightweight, and focused on conversion over content volume. The lack of Trustpilot data isn't a red flag; it's a sign that their customers don't shop on reviews, they shop on specs and contracts.

• Revenue Efficiency: $1.5M revenue with 17 employees suggests ~$88k revenue per employee—a lean operation for industrial hardware.
• Stealth Growth: Zero public traffic data indicates a closed-loop sales funnel, likely driven by direct outreach and partnerships.
• Tech Stack: Modern frontend (Vite/Tailwind) suggests an agile dev team, but the reliance on jQuery hints at legacy codebases being maintained.