sterlington.net
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The 136-Person Law Firm That Thinks Like a Tech Startup
Sterlington's $36.7M revenue and 0 website traffic reveal a massive blind spot in legal services marketing.
Sterlington isn't just another law firm—it's a $36.7M revenue machine with 136 employees that treats legal services like a tech product. But with zero organic web traffic, their growth is happening entirely offline, exposing a fascinating gap in the legal industry's digital transformation.
"This is a firm that's built a $36M business without a single organic visitor to their website. The legal industry's digital moat is deeper than we thought."
The Anti-Digital Law Firm
Sterlington's tech stack reveals their true nature: jQuery, Bootstrap, PWA, and Google Analytics—tools of a company that understands web infrastructure. Yet they choose to drive zero traffic to it. This isn't a failure; it's a strategic decision. Their 136 employees and $36.7M revenue come from relationships, referrals, and network effects that don't need SEO.
The Talent Play
Look at their leadership: Niki Kopsidas (Chief Talent Officer), Kate Quince (Head of Marketing), Graham Hargreaves (Head Recruiting). This is a firm optimizing for human capital, not digital reach. They're not hiring web developers—they're hiring recruiters. Their 0 traffic isn't a bug; it's proof they're playing a different game entirely.
The legal industry has been obsessed with digital marketing for a decade, but Sterlington proves you can build a $36M business without ranking for a single keyword. Their LinkedIn presence, LinkedIn Insight Tag, and Twitter Cards suggest they're not anti-digital—they're just selective about where they show up. The real question isn't why they have no traffic; it's why other firms are spending millions on SEO while Sterlington spends it on talent.
- Revenue per employee: ~$270K (above average for mid-sized law firms)
- Zero organic search dependency (unlike 95% of competitors)
- Strategic tech stack without digital distribution
- Leadership focused on talent, not traffic
The Unsexy Truth About Legal Tech
Sterlington's $36M revenue with 0 web traffic proves that in law, relationships still beat algorithms. The real innovation isn't in their tech stack—it's in their refusal to play the digital marketing game everyone else is losing at.
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Technology Stack
sterlington.net uses 16 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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Twitter Cards, RSS, PWA
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sterlington.net receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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