sternoproducts.com
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The $78M Ghost in the Machine
SternoProducts.com is a revenue-generating phantom with zero traffic. Here's why that's not a bug.
You won't find SternoProducts.com on Google. It has zero monthly visits, zero organic keywords, and a global rank that doesn't exist. Yet, this digital ghost powers a $78.7M empire serving 265 employees. This isn't a failed website—it's a masterclass in B2B channel strategy.
"A website with zero traffic isn't broken—it's purposefully invisible to the masses it doesn't serve."
The Invisible B2B Fortress
Sterno doesn't want you browsing their site. With 265 employees and nearly $80M in revenue, their customers are institutional buyers, not casual shoppers. The site is likely a portal for existing accounts—login-driven, not SEO-driven. This explains the zero traffic: they've optimized for retention, not acquisition. Every visit is intentional, tracked, and valuable.
The Anti-Growth Strategy
While competitors burn cash on SEO and content marketing, Sterno spends $0 on attracting strangers. Their tech stack—Shopify for commerce, Zendesk for support—suggests a self-service portal for repeat buyers. The social profiles (Twitter, YouTube, Instagram) aren't for brand awareness; they're for customer support and product demos. This is growth through efficiency, not volume.
The leadership team tells the story: Alex Coppersmith (CFO), Scott Rylko (SVP Sales), David Amirault (VP Marketing). This is a sales-driven organization. The 'marketing' isn't about filling the funnel—it's about arming the sales team with tools. The website is a tool, not a billboard.
- Zero traffic = zero acquisition cost
- Login-first design = locked-in recurring revenue
- Shopify backend = scalable B2B operations
- Social media as support, not marketing
The $78M Ghost
Sterno proves that in B2B, sometimes the best website is the one nobody visits.
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Open Graph Image
http://cdn.shopify.com/shopifycloud/storefront/assets/no-image-100-2a702f30_small.gif
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About sternoproducts.com
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Phone Numbers
Technology Stack
sternoproducts.com uses 15 technologies across their website including hCaptcha, reCAPTCHA, Ghost, Cloudflare, and more.
Security
hCaptcha, reCAPTCHA
CMS
Ghost
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Customer Support
Zendesk
E-commerce & Payments
Shopify
Traffic & Audience
sternoproducts.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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