stickearn.com
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StickEarn: The OOH Ad Tech Play
How a Jakarta-based startup is digitizing Indonesia's $1.5B outdoor advertising market.
In a world obsessed with digital screens, StickEarn is betting big on the physical world. They aren't just placing ads; they are turning Indonesia's chaotic traffic into a measurable, mobile billboard network. It’s a bold play in a fragmented market.
"They aren't just placing ads; they are turning Indonesia's chaotic traffic into a measurable, mobile billboard network."
The Revenue Reality
With $59.1M in revenue and 215 employees, StickEarn is operating at a scale that defies the typical 'startup' label in Southeast Asia. This isn't a pre-revenue experiment; it's a mature business model capitalizing on the inefficiencies of traditional Out-of-Home (OOH) advertising. Their financials suggest they have successfully bridged the gap between brand budgets and driver incentives.
The Supply Side
The raw data reveals a fascinating traffic composition: 61% organic search and 27% direct traffic. This isn't the result of paid acquisition spam. It indicates strong brand recall and SEO dominance in a localized market. When users search for 'mobil transparan promosi' or 'ini jenis billboard apa?', StickEarn captures the intent. They have effectively positioned themselves as the educational authority in Indonesian OOH.
The tech stack is pragmatic—WordPress for content, Tailwind and Bootstrap for UI, and jQuery for interactivity. It's not bleeding edge, but it's robust and cost-effective for a high-traffic platform. The real innovation isn't the frontend code; it's the operational logistics of managing a fleet of driver-partners and ensuring brand compliance on moving assets.
- Market Maker: They are creating liquidity in a traditionally opaque market.
- Data-Driven OOH: Moving beyond 'eyeballs' to measurable routes and demographics.
- Hyper-Local SEO: Dominating specific Indonesian search queries related to outdoor ads.
The Verdict: A Logistics Play Disguised as AdTech
StickEarn is less about creative design and more about fleet management and data attribution.
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StickEarn - Periklanan OOH Revolusioner di Indonesia
StickEarn adalah perusahaan iklan OOH di Indonesia yang menghubungkan brand dan pengemudi untuk menciptakan luar ruang yang efektif.
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About stickearn.com
StickEarn adalah perusahaan iklan OOH di Indonesia yang menghubungkan brand dan pengemudi untuk menciptakan luar ruang yang efektif.
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stickearn.com uses 14 technologies across their website including Font Awesome, WordPress, Mailchimp, and more.
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WordPress
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Mailchimp
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DoubleClick Floodlight, Google Ads
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stickearn.com receives approximately 36.1K monthly visitors and ranks #891,921 globally. The website has a bounce rate of 68% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:59 on the site.
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