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Stim: The 100-Year-Old Music Rights Giant
How Sweden's oldest music royalty collective is still adapting to the digital age
In 1923, Sweden's musicians formed a collective to fight for their rights. A century later, Stim represents over 100,000 creators and commands a $15M revenue stream, proving that music royalties remain a surprisingly robust business—even as tech giants dominate the conversation.
"Stim isn't a tech company—it's a 100-year-old institution that happens to run on modern infrastructure."
The Collective That Outlived Disruption
With 249 employees, Stim operates as a highly efficient collective rights management organization. Their 57% direct traffic rate is unusually high for a modern web property, signaling a loyal, professional user base that bookmarks the site rather than discovering it through search. This isn't a consumer-facing startup—it's a utility for industry professionals.
The Hidden Digital Infrastructure
Stim's tech stack reveals a pragmatic approach: Tailwind CSS and Bootstrap for rapid development, Cloudflare for security, and Google Analytics for measurement. They're not reinventing the wheel—they're building reliable tools for a complex problem. The presence of Datadog RUM suggests they care about performance monitoring, a critical need when processing royalty data for thousands of creators.
The search data tells a revealing story: users aren't just browsing—they're solving specific problems. Queries like 'spela musik i butik' (play music in a shop) and 'stim utbetalning musik i reklam' (Stim payout for music in ads) show a user base dealing with real-world licensing scenarios. This is operational traffic, not casual browsing.
- 100-year legacy creates unmatched trust and brand authority in Sweden
- 57% direct traffic proves a loyal, professional user base
- Specialized search queries indicate operational, not casual, usage
- Modern tech stack balances reliability with development speed
- Multi-platform social presence across Twitter, YouTube, Facebook, LinkedIn, and Instagram
The Unsexy Infrastructure That Actually Matters
While startups chase disruption, Stim quietly manages the royalty backbone that keeps Sweden's music ecosystem alive—proving that boring, reliable businesses can be the most valuable.
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Open Graph Image
https://stim.se/api/media/file/Stim_Logo.webp?w=1200
Meta Tags
For the love of music since 1923 | Stim.se
Stim är en upphovsrättsorganisation med över 100 000 anslutna musikskapare och musikförlag. Vi arbetar för en stark upphovsrätt och för att de vi representerar ska få betalt när deras musik används. Med vår musiklicens har du rätt att spela all världens musik.
Stim ser till att musikskapare får betalt när deras musik spelas. Med vår musiklicens har du rätt att spela all världens musik.
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About stim.se
Stim är en upphovsrättsorganisation med över 100 000 anslutna musikskapare och musikförlag. Vi arbetar för en stark upphovsrätt och för att de vi representerar ska få betalt när deras musik används. Med vår musiklicens har du rätt att spela all världens musik.
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Technology Stack
stim.se uses 11 technologies across their website including Font Awesome, reCAPTCHA, Cloudflare, and more.
Fonts
Font Awesome
Security
reCAPTCHA
Cloud & Hosting
Cloudflare
Advertising
DoubleClick Floodlight, Microsoft Ads
Analytics & Marketing
Datadog RUM, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
stim.se receives approximately 33.9K monthly visitors and ranks #585,302 globally. The website has a bounce rate of 42% with visitors viewing an average of 5.8 pages per visit. Users spend an average of 1:28 on the site.
The majority of stim.se's traffic comes from undefined, undefined, .
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This page provides publicly available information about stim.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit stim.se directly at https://stim.se.