Stoermer-Anderson operates in the Engineering industry, a sector where trust outweighs flash. Their tech stack—featuring jQuery, Bootstrap, and Varnish—prioritizes function over form. This isn't a consumer-facing startup; it's a utility. The 42% direct traffic share is the strongest indicator of their success: clients aren't finding them by accident, they are typing the URL directly because Stoermer-Anderson is already the solution.

With only 382 monthly visits, the raw traffic numbers seem low for a company of this stature. But for a B2B engineering firm, this is surgical precision. They don't need mass appeal. Their organic search traffic sits at 32%, capturing specific high-value queries like 'stoermer anderson' (330 volume) and 'sl anderson' (430 volume). They are optimizing for conversion, not vanity metrics.