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Stonly: The Anti-FAQ Knowledge Platform
How a 68-person team is rewriting the rules of customer self-service
While most knowledge bases are digital graveyards for outdated articles, Stonly is building interactive guides that actually get used. Their secret? Treating customer support as a product, not a repository.
"Static FAQs are dead. Stonly is building the interactive playbook for customer service."
The User Experience Revolution
Traditional knowledge bases force customers to dig through walls of text. Stonly flips this with step-by-step interactive guides that adapt to user input. Their 52% direct traffic rate suggests customers aren't just finding them through search—they're actively seeking out Stonly-powered experiences. The platform turns passive readers into active participants, reducing support tickets while increasing customer satisfaction.
The Growth Engine
With 173,666 monthly visits and organic search driving 33% of traffic, Stonly is capturing demand for modern customer service tools. The keyword data reveals a telling pattern: users are actively comparing them to Document360 (7,890 monthly searches), suggesting Stonly is winning in head-to-head evaluations. Their revenue-to-employee ratio of ~$130K per employee indicates lean efficiency typical of modern SaaS companies.
The tech stack tells a story of modern web development—Vite for speed, Tailwind CSS for design systems, and lazy loading for performance. This isn't legacy enterprise software; it's a product built for the web-first era. The leadership team, led by founder Alexis Fogel, brings together product thinking (Alexia Parsons, VP Customer Success) and revenue focus (David Rostan, Head Revenue)—a combination that suggests they understand both the product and the market.
- Interactive guides beat static FAQs in engagement metrics
- Direct traffic dominance indicates strong brand recognition
- Lean operations with 68 employees generating $8.9M revenue
- Head-to-head competition with established players like Document360
Stonly is betting on interactive over static
In a world where customer attention spans are measured in seconds, their approach to knowledge management might just be the future.
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Knowledge Management For Customer Service | Stonly
Create easy to follow explanations and guides. Improve customer success and reduce support cost
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About stonly.com
Create easy to follow explanations and guides. Improve customer success and reduce support cost
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Technology Stack
stonly.com uses 18 technologies across their website including HSTS, Amazon Web Services, AWS CloudFront, Didomi, and more.
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HSTS
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Didomi
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Lazy Loading
Traffic & Audience
stonly.com receives approximately 173.7K monthly visitors and ranks #187,259 globally. The website has a bounce rate of 47% with visitors viewing an average of 4.4 pages per visit. Users spend an average of 1:05 on the site.
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