stopgap.co.uk
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Stopgap: The $9.6M Recruitment Engine
How a London specialist dominates the creative and digital jobs market without VC funding.
In a crowded recruitment market dominated by giants, Stopgap has carved out a lucrative niche. They aren't trying to be everything to everyone; they are laser-focused on creative, digital, and marketing talent in London. The result? A lean, $9.6M revenue machine built on specialization, not scale.
"Stopgap proves that in recruitment, depth of expertise beats breadth of coverage every time."
The Talent Ecosystem
With only 48 employees generating nearly $10M in revenue, Stopgap operates with exceptional efficiency—roughly $200k revenue per head. This isn't a high-volume churn-and-burn shop; it's a precision operation. Their social presence (LinkedIn, Instagram, Twitter) isn't just for show—it's a funnel that feeds their 10,907 monthly visitors, 40% of whom arrive directly, indicating high brand recall and repeat business.
The SEO Playbook
Stopgap's traffic strategy is a masterclass in intent targeting. They don't chase generic terms. Instead, they rank for high-intent, long-tail keywords like 'freelance marketing manager contract jobs uk' (170 monthly searches) and 'marketing employment agency near me' (340 monthly searches). Their organic search dominance (48% of traffic) suggests a robust content strategy via their blog, effectively capturing candidates and clients at the exact moment of need.
The leadership team, led by Founder Claire Owen and Directors Paulo Pessoa and Rowan Lawrence, has instilled a culture of values-driven recruitment. Unlike transactional agencies, Stopgap positions itself as a partner. Their tech stack—reliant on jQuery, Tailwind CSS, and Cloudflare—keeps the site fast and functional without over-engineering, mirroring their business philosophy: pragmatic, reliable, and effective.
- Revenue per employee exceeds $200k—indicating high-value placements.
- Direct traffic (40%) rivals organic search (48%), signaling strong brand loyalty.
- Niche dominance: They own the 'creative and digital' vertical in London, avoiding dilution.
- Trustpilot rating of 3.5/5 suggests room for improvement in candidate experience.
The Stopgap Advantage
For founders and investors, Stopgap represents a stable, profitable model in a volatile industry. They aren't betting on AI or gig economy disruption; they are betting on the enduring need for human connection in hiring. It's a boring business that prints money.
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https://www.stopgap.co.uk/admin/uploads/images/b7b110c7141e83fede2bf4085e233294.png
Meta Tags
Stopgap | Marketing & Digital Recruitment Agency in London
Specialist creative, digital & marketing recruitment agency for permanent & freelance jobs in London. Get in touch today!
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Reviews (5)
Zoe and the team were a fantastic…
Zoe and the team were a fantastic support during the recruitment for our Fundraising role
Just the best people who began to feel like friends during the process
I honestly can’t believe that StopGap don’t have more 5* reviews. They’re unlike any recruiter I’ve gone through to get a job before. They’ve now placed me in two roles, and each time they’ve been thorough, helpful and the most friendly people you could ever wish to get a phone call from. I had so many laughs with Sarah and Claudine through the recruitment process and I feel that because they took the time to get to know me- professionally and a little personally (my character etc.) they were able to find a role which was a perfect fit for me. They go out of their way to make sure both client and candidate are 100% happy and clear on every stage of the recruitment process, and it sets your mind at ease knowing you can trust them implicitly to be open and honest in every aspect. For anyone hiring in marketing/comms, or anyone searching for a job, I would say absolutely just go for StopGap. They’re a brilliant company which makes the job-hunting slog and recruitment process a pleasure, rather than a stressful chore. When it’s time to move on from the role they have just placed me in, I wouldn’t hesitate going back to them, and have to say I’ll quite miss the friendly chats!
As a job seeker
As a job seeker, I had a disappointing experience with this company. The communication throughout the hiring process could have been better, leaving me often uncertain about my status or next steps. What concerned me most were the tactics used during salary negotiations. The relative methods pressured candidates into accepting lower compensation than they might deserve. This approach left me feeling undervalued and uncomfortable. Based on my personal experience, I cannot recommend this company to other job seekers. The lack of transparency and the negotiation tactics were particularly troubling. Potential applicants should be aware of these issues before engaging with this agency.
Rude and condesending.
Rude and condesending.
Unable and unwilling to read CVs
Unable and unwilling to read CVs. Unable to query. Rude response.
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About stopgap.co.uk
Specialist creative, digital & marketing recruitment agency for permanent & freelance jobs in London. Get in touch today!
Company Overview
stopgap.co.uk Social Media
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Technology Stack
stopgap.co.uk uses 13 technologies across their website including Adobe Fonts, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Adobe Fonts, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CDN
cdnjs
Cloud & Hosting
Cloudflare
Email Marketing
Mailchimp
Traffic & Audience
stopgap.co.uk receives approximately 10.9K monthly visitors and ranks #1,939,673 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:36 on the site.
The majority of stopgap.co.uk's traffic comes from undefined, undefined, .
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This page provides publicly available information about stopgap.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit stopgap.co.uk directly at https://stopgap.co.uk.