Storck.com is the digital front for a $736M confectionary empire that sells 2.1 billion sweets annually, yet its website traffic is surprisingly modest for a household name. This isn't a failure—it's a calculated strategy revealing how legacy brands navigate the digital age.

"Storck doesn't need viral traffic—it needs the right traffic. And 55% organic proves they're winning the search battle for their specific audience."

The keyword data tells the real story. While 'stork' (the bird) gets 44,340 searches monthly, 'storck' gets only 6,260. More revealing: 'august storck kg' (890 searches) and 'storck werksverkauf berlin' (440 searches) show that people search for the corporate entity and factory sales, not product discovery. The top keyword 'kcal ein merci riegel' (190 searches) reveals consumers are searching for nutritional info, not buying.

• Traffic is intentionally low—B2B focus over B2C vanity metrics
• 55% organic traffic shows strong SEO for brand-specific terms
• 34% direct traffic indicates a loyal, professional audience
• Trustpilot rating is irrelevant to their business model
• Keyword strategy targets corporate searches, not consumer discovery