storedna.co
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StoreDNA: The Secret Analytics Weapon in Physical Retail
How a 9-person team is decoding in-store behavior with $0.6M revenue
While everyone obsesses over digital analytics, StoreDNA quietly captures the last frontier of retail data: what actually happens when customers touch products in physical stores. This isn't about dashboards—it's about turning in-store chaos into decision-ready intelligence.
"They're not measuring clicks—they're measuring touchpoints. That's the difference between digital analytics and physical intelligence."
The Invisible Customer Journey
StoreDNA solves a problem that keeps retail executives awake at night: the black hole between 'browsed' and 'bought.' Their platform connects video feeds, RFID fitting rooms, and sales data into a single narrative. When Samsung needed to understand in-store engagement, they didn't look at website analytics—they looked at StoreDNA. The result? 170 monthly searches for 'samsung in-store data collection' proves the market is hungry for this intelligence.
The Lean Analytics Playbook
Here's what's fascinating: with just 9 employees and $0.6M in revenue, StoreDNA isn't chasing scale—they're chasing precision. Their tech stack (Tailwind, Bootstrap, PWA, Google Analytics, HubSpot, Ghost, Drift) reveals a company that's engineered for efficiency, not bloat. They're not building an empire; they're building a specialized tool that does one thing exceptionally well: connecting SKU engagement to sales outcomes.
The keyword data tells the real story. When people search for 'rfid fitting rooms' (150 monthly volume) or 'chain stores experience areas samsung' (130 monthly volume), they're not browsing—they're problem-solving. StoreDNA occupies this exact intersection: the physical-digital gap where retail's biggest decisions get made.
- Video feed analysis for engagement tracking
- RFID integration for fitting room intelligence
- Sales data connection for ROI validation
- Decision-ready insights (not just more data)
The Physical Retail Intelligence Gap is Real
StoreDNA isn't just another analytics tool—they're the bridge between what customers do and what retailers assume they do. In a world obsessed with digital footprints, they're measuring the actual footprints in your store.
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storedna.co uses 8 technologies across their website including Ghost, HubSpot, LinkedIn Insight Tag, and more.
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storedna.co receives approximately 563 monthly visitors and ranks #10,963,952 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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