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Story2: The $0.4M Niche Playbook
How a 6-person team is rewriting the college essay narrative
In a market dominated by billion-dollar edtech giants, Story2 is quietly building a $400K revenue engine with just 6 people. They're not competing on scale—they're winning on narrative, turning the dreaded college essay into a storytelling workshop.
"They're not selling essays—they're selling the ability to tell your own story, perfectly."
The 6-Person Powerhouse
With just 6 employees, Story2 operates at a level of efficiency most startups can only dream of. Nicholas Fernald (Learning & Success Manager) and Kim Cuomo (Software Engineer) represent the core team structure: one focused on human coaching, the other on scalable tech. This lean model allows them to maintain $400K in revenue without the overhead of traditional education companies.
The Zero-Funding Advantage
Story2's complete absence from funding databases isn't a weakness—it's a strategic choice. Without VC pressure for explosive growth, they've built a sustainable, profitable business serving a hyper-specific niche. Their Squarespace + PHP stack suggests they're spending money on what matters: coaching and software, not flashy infrastructure.
The tech stack reveals their priorities: Tailwind CSS and Bootstrap for rapid UI development, Google Analytics for tracking what actually converts, and Squarespace for keeping costs low. They're not building a unicorn—they're building a profitable, defensible business in the $2.5B college counseling market.
- Hyper-focused on narrative writing for college applications
- Blends software with human coaching (hybrid model)
- Zero reliance on external capital
- Leverages storytelling frameworks, not just editing
- Targets anxious parents and ambitious students
The Anti-Unicorn Playbook
Proof that $400K with 6 people beats $40M with 200. Story2 isn't chasing scale—they're building a sustainable, profitable business in a niche where trust matters more than traffic.
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Storytelling for College Essays and Careers
Revision Learning uses a storytelling software, interactive workshops, one-on-one coaching and personalized feedback to support students with college essays and careers.
Revision Learning uses a storytelling software, interactive workshops, one-on-one coaching and personalized feedback to support students with college essays and careers.
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About story2.com
Revision Learning uses a storytelling software, interactive workshops, one-on-one coaching and personalized feedback to support students with college essays and careers.
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story2.com uses 14 technologies across their website including Google Fonts, PHP, Squarespace, and more.
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Google Fonts
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PHP
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Squarespace
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Awin
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Calendly
E-commerce & Payments
Squarespace Commerce
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story2.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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