Here's what's counterintuitive: Strasser gets 36% of traffic from organic search, but their top keywords are a mess. 'Strasser wood Australia' (300 monthly searches) and '30" sink bathroom cabinet wall to wall' (230 searches) aren't exactly high-intent goldmines. Yet they rank. Why? Because people who want quality eventually find the source. The 47% direct traffic is the real story—that's nearly half their audience typing 'strasser' (2,600 monthly searches) directly into their browser. That's brand equity you can't buy with ads.

Strasser employs 25 people and generates $5M in revenue. That's $200K per employee—exceptional for heavy industry. Compare that to their tech stack: jQuery, Bootstrap, Swiper. Not bleeding edge, but functional. They're not building a unicorn; they're building a durable business. Their LinkedIn and Instagram presence is modest but authentic, showing real craftsmanship rather than influencer fluff. This is a company that puts money into wood, not widgets.