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Strava: The Social Network for Athletes
How a fitness app built a 31M monthly visit empire with 77% direct traffic
Strava isn't just a fitness tracker—it's the social operating system for the world's most active community. With 31.6M monthly visits and 77% direct traffic, it's built a moat so deep that even giants like Apple and Garmin can't touch it.
"77% direct traffic proves Strava isn't discovered—it's a destination. This is brand power that money can't buy."
The Network Effect at Scale
Strava's 532 employees serve a community that logs 40M+ activities weekly. With $94.6M in revenue, each employee generates $178K annually—remarkable efficiency for a consumer app. The real magic? Their 71M backlinks create a self-reinforcing SEO flywheel that competitors can't replicate.
The Direct Traffic Dominance
While most apps fight for 20-30% direct traffic, Strava commands 77%. This isn't just loyalty—it's habit formation. Users don't search for 'fitness app'; they open Strava. The 18% organic search traffic is pure upside, driven by branded terms like 'strava' (934K monthly searches) and 'strava login' (32K).
The Trustpilot rating of 1.4/5 from 424 reviews reveals a critical tension. Strava's premium subscription model ($11.99/month) has alienated core users who loved the free tier. Yet the business continues growing, suggesting a painful but necessary pivot: serving serious athletes willing to pay over casual users who won't.
- Technical moat: Next.js + AWS CloudFront + PWA creates a seamless cross-platform experience
- Data flywheel: 71M backlinks create SEO dominance competitors can't buy
- Community lock-in: Social features make leaving psychologically painful
Strava's Lesson: Own the Social Layer
Hardware is replaceable. Community isn't. Strava's 77% direct traffic proves that when you become the social fabric of a sport, you win regardless of what device people use to track it.
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Strava | Running, Cycling & Hiking App - Train, Track & Share
Strava connects millions of runners, cyclists, hikers, walkers and other active people through the sports they love – all on our mobile app and website.
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Reviews (20)
Great tool for tracking fitness…
Great tool for tracking fitness efforts. The toolset is slowly getting better and better and I really like the new AI generated insights. If you do sports on a regular basis this service and especially the paid subscription is worth its money. It is quite expensive though but the free version is also very comprehensive to start with. I also like the different challenges and the ability to compare my activities with previous ones or others.
Dreadful AI
There's no doubting that Strava has helped tens of millions of athletes record & analyse their activities, helping with training & enjoyment. The mainstay has been the leaderboards, which they have now monetised by making them subscription only. It's a shame then that they don't use the reported $500 million in annual recurring revenue, to invest in decent customer support and improve their dreadful sub-par AI Athlete Intelligence programme, which can't even count or recognise KoM achievements!
Customer support is appalling
Customer support is appalling. Very difficult to transfer from Strava to another app. Heatmaps are good, but the maps are inaccurate, wrong road names and some roads stop for no reason, making route plotting difficult.
Half records of activities
Half records of activities
Whoever designed this app should be…
Whoever designed this app should be sacked. Spent a whole day trying to connect with my s7 watch and s health app. DOESN'T WORK. Absolutely useless app
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About strava.com
Strava connects millions of runners, cyclists, hikers, walkers and other active people through the sports they love – all on our mobile app and website.
Company Overview
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Technology Stack
strava.com uses 13 technologies across their website including Sentry, Amazon Web Services, AWS CloudFront, Cookiebot, and more.
Error Tracking
Sentry
Cloud & Hosting
Amazon Web Services, AWS CloudFront
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Cookiebot
Advertising
DoubleClick Floodlight
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
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Traffic & Audience
strava.com receives approximately 31.6M monthly visitors and ranks #953 globally. The website has a bounce rate of 30% with visitors viewing an average of 10.0 pages per visit. Users spend an average of 5:02 on the site.
The majority of strava.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about strava.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit strava.com directly at https://strava.com.