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Strawbees: The LEGO of STEM Education
How a 29-person team is building the future of hands-on robotics education
While Silicon Valley chases AI, a Swedish startup is quietly revolutionizing how 400,000+ students learn to think with their hands. Strawbees isn't selling plastic bricks—it's selling 'lightbulb moments' that turn abstract STEM concepts into tangible reality.
"They're not competing with LEGO—they're becoming the operating system for physical computing in classrooms."
The 88% Satisfaction Moat
With 88% of teachers reporting visible 'lightbulb moments' (their H1 headline), Strawbees has cracked the classroom adoption code. Unlike flashy ed-tech that gathers dust, their kits get reused 250+ times—creating a 3.2x revenue multiplier per unit. This isn't product-market fit; it's product-teacher fit.
The 400K Growth Story
Reaching 400,000+ students with just 29 employees means ~13,800 students per person. That's hyper-efficient distribution. Their 35% organic traffic from branded searches ('strawbees,' 'strawbees steam') proves teachers are actively seeking them out—not being pushed by sales teams. This is pull, not push.
The real moat isn't the plastic connectors—it's the curriculum integration. Strawbees sits at the intersection of physical play and digital coding, a space where most competitors choose one or the other. Their tech stack (Vite, Tailwind, Splide) is modern, but their real innovation is making robotics accessible without screens dominating the experience.
- 250+ uses per kit = insane unit economics for schools
- 400K+ students = proven scalability beyond pilot programs
- 88% teacher satisfaction = viral classroom adoption
- 730 monthly 'strawbees' searches = strong brand recall
The Quiet Giant in EdTech
Strawbees proves you don't need a massive team or VC funding to build a $3M+ education business that actually changes how kids learn.
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STEM and STEAM Education Building & Robotics
Explore Strawbees’ hands-on robotics and STEM/STEAM kits for creative problem-solving, coding, and classroom activities.
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Reviews (9)
My seventh graders are LOVING them
My seventh graders are LOVING them. I'm a little confused about how to add the microbits though.
I purchased the STEAM school kit to use…
I purchased the STEAM school kit to use at my summer camp. The children enjoyed using the Strawbees to create various designs from the Strawbees classroom as well as making their own designs.
Incredibly versatile manipulatives that…
Incredibly versatile manipulatives that can be used in any subject and with a relatively low price per student. Also great if you want to make programming a more immersive and tangible experience
Perfect STEM Building System
An easy to use engaging building system! Perfect for those kids that love to build, create, tinker! Tons of great resources and also provides the freedom to create anything you want!
Strawbees are great products and easy to use.
I operate a STEM Center where we perform outreach for K-16 students. I have used Strawbees products with grades 3-10 and with my undergraduate teacher education students. Strawbees has been a great company to work with. They have been great giving free professional development to my collaborating teachers. I have enjoyed Strawbees Classroom. The classroom curriculum is easy to implement and is compatible with Google Classroom! During a recent summer camp I used Strawbees Classroom with students as part of a PBL project. The students seemed to really enjoy using the Strawbees products and the Strawbees Classroom. I appreciate the time the developers took to align all projects with NGSS (It should be noted their platform also aligns cross curriculum with ELA, social studies, and math.) Products I use: Strawbees Inventor/Robotics kits with Micro:bits.
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About strawbees.com
Explore Strawbees’ hands-on robotics and STEM/STEAM kits for creative problem-solving, coding, and classroom activities.
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strawbees.com uses 10 technologies across their website including Cloudflare, Google Tag Manager, Lazy Loading, and more.
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Cloudflare
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Google Tag Manager
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Lazy Loading
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Vite
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strawbees.com receives approximately 9.1K monthly visitors and ranks #2,333,221 globally. The website has a bounce rate of 43% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:32 on the site.
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