In a world obsessed with SaaS multiples, Structurflex operates in the physical world—engineering canopies and facades that require real steel, real fabric, and real expertise. With just 41 employees, they've carved out a $9.5M revenue niche in heavy industry, proving that capital-intensive B2B services can be highly profitable without chasing venture capital.

"They don't just sell structures—they sell complete project execution from design to onsite construction specialists."

The keyword data tells a story of strategic targeting. While 'gas station' has 40K monthly searches, Structurflex isn't chasing that volume. Instead, they rank for high-intent, niche terms like 'tensile membrane kanopy lighting' and 'applications of tensile structure.' This is textbook B2B industrial marketing—quality over quantity, where a single project can be worth six figures.

• 41-person team generates $9.5M revenue (~$231K per employee)
• 46% direct traffic signals strong brand recall and repeat business
• Engineering + construction + design = integrated margin control
• Social presence across all major platforms (LinkedIn, Twitter, Instagram, Facebook)