subito.it
subito.it
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Subito.it: The Italian Classifieds Giant
46M monthly visits and a 4.5-star Trustpilot rating prove local dominance
While global marketplaces fight for transaction fees, Subito.it dominates Italy by doing something radical: keeping it simple. With 46.8 million monthly visits and 57% direct traffic, this isn't just a marketplace—it's a national habit.
"Subito doesn't need to acquire customers—they're already typing 'subito' into their browser."
The Trust Paradox
349,194 Trustpilot reviews at 4.5/5 stars reveals a counterintuitive truth: in peer-to-peer commerce, friction builds trust. By avoiding complex payment integrations and keeping transactions offline, Subito reduces fraud vectors while maintaining community credibility. The data shows 95.7% of traffic comes from undefined (likely Italy), proving hyper-local focus beats global ambition.
The SEO Moat
With 120.8 million backlinks and 'subito' commanding 1.3M monthly searches, the platform has weaponized its brand name into a search monopoly. Competitors can't outbid them on keywords they've already colonized organically. The 36% organic traffic share is conservative—when your brand becomes the category (like 'Google it'), direct traffic masks true organic reach.
The revenue model is elegantly invisible. With $79.9M in revenue from just 441 employees, each employee generates $181K annually—typical for classifieds where the product is digital shelf space, not logistics. This is asset-light scaling at its finest: no inventory, no shipping, just pure marketplace liquidity.
- Brand-as-search-term dominance ('subito' = 1.3M monthly searches)
- 57% direct traffic indicates habitual user behavior, not transactional browsing
- 120.8M backlinks create an SEO fortress impossible to replicate
- 4.5/5 Trustpilot rating from 349K reviews proves community-driven moderation works
The Italian Craigslist is worth $80M
Subito proves that in local commerce, trust beats features, and habit beats marketing. Their secret isn't innovation—it's consistency.
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Reviews (20)
It has always been a pleasure shopping…
It has always been a pleasure shopping on Subito. It is my go to every time I am in need of anything good or original but inexpensive.
Good site
Good site. Great alert and communication
Top!!
Top!!!!!!!
Il top the best
Il top the best
Everything was fine
Everything was fine. You can definitely trust this company.
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About subito.it
Company Overview
Traffic & Audience
subito.it receives approximately 46.8M monthly visitors and ranks #680 globally. The website has a bounce rate of 28% with visitors viewing an average of 7.7 pages per visit. Users spend an average of 6:57 on the site.
The majority of subito.it's traffic comes from undefined, undefined, .
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This page provides publicly available information about subito.it. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit subito.it directly at https://subito.it.