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SullivanHayes: The Unsexy Real Estate Titan
How a niche brokerage dominates Colorado retail with $4.4M in revenue and zero digital noise
In a world obsessed with SaaS scale-ups, SullivanHayes proves that quiet dominance in a niche vertical is infinitely more profitable than viral fame. This isn't a startup; it's a machine.
"They don't need traffic; they need deals. And the revenue proves they're finding them."
The Niche Fortress
SullivanHayes isn't trying to be Zillow. They specialize in neighborhood, community, and strip shopping centers—a high-barrier, relationship-driven market where a website is merely a business card. With 37 employees generating $4.4M, they are pulling in nearly $120k per head. That is elite efficiency for commercial real estate.
The Counter-Intuitive Traffic
Here is the anomaly that signals dominance: 54% of their traffic is direct. In the SEO era, this is the holy grail. It means brokers, investors, and landlords have them on speed dial. They type 'SullivanHayes' into the browser because that is the brand they trust to move retail assets in Colorado.
The organic search data reveals the specific queries that matter. They rank for hyper-local terms like '1956 n. main st.' and high-intent commercial searches like 'retail commercial broker.' This isn't accidental traffic; it's the digital footprint of a team closing deals.
- The 'Andrew Buettner' Effect: A single broker generates 390 monthly searches, indicating a rainmaker with a personal brand that drives business.
- Bootstrap Foundation: Their tech stack (WordPress, Bootstrap, jQuery) is utilitarian, not flashy—money goes to brokers, not bloated dev teams.
- The 'Sullivan' Signal: High volume for 'sullivan's' suggests strong brand recall, likely stemming from legacy relationships.
The Anti-Growth Playbook
SullivanHayes is a case study in ignoring vanity metrics. They don't need to rank globally; they just need to own Denver. And they do.
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Retail Commercial Real Estate Denver | SullivanHayes Brokerage
Colorado's premier, full service retail real estate brokerage company, specializing in neighborhood, community and promotional strip shopping centers.
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About sullivanhayes.com
Colorado's premier, full service retail real estate brokerage company, specializing in neighborhood, community and promotional strip shopping centers.
Company Overview
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Technology Stack
sullivanhayes.com uses 12 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
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Google Fonts
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reCAPTCHA
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PHP
CMS
WordPress
E-commerce & Payments
WooCommerce
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Traffic & Audience
sullivanhayes.com receives approximately 1.4K monthly visitors and ranks #8,627,988 globally. The website has a bounce rate of 31% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:03 on the site.
The majority of sullivanhayes.com's traffic comes from .
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