Elevate occupies a fascinating liminal space: they're a 'law company' that does what law firms do (consulting, services) but operates like a tech company (software, efficiency). With 127 people generating $18.4M, they're pulling ~$145K per employee—leaner than traditional firms but heavier than pure SaaS. This hybrid model is exactly what the ALSP category is betting on: that legal work doesn't need a law firm structure to be delivered effectively.

Here's the head-scratcher: a company with $18.4M in revenue has literally zero trackable web traffic. No organic keywords, no direct visits, no global rank. This screams enterprise sales motion—relationships, referrals, and RFPs over inbound marketing. For founders, this is a masterclass in channel strategy: when your buyers are GCs of massive corporations, you don't need SEO, you need board seats and golf memberships. The Cloudflare privacy policy link in their footer tells you everything about their enterprise focus.