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SumnerOne: The Boring Giant
How a $36M regional printer dealer quietly dominates the Midwest.
While Silicon Valley chases AI hype, SumnerOne is printing money in the American Midwest. This isn't a startup; it's a profit engine disguised as a copier company, proving that boring B2B services still pay the best bills.
"They aren't selling paper; they're selling workflow uptime. That is the only metric that matters in their world."
The Pivot to IT
SumnerOne's revenue isn't just derived from hardware anymore. With a headcount of 226 and a focus on 'Business Technology Solutions,' they have aggressively pivoted to IT Services. They realized that the 'printer' is just the Trojan Horse to own the network infrastructure of a small-to-mid-sized business. Once they manage your copier, they manage your security, your cloud, and your workflow.
The Traffic Anomaly
Their SEO strategy is bizarre and fascinating. They rank for 'Elf on the Shelf ideas for office' (200 volume) alongside 'authorized printer dealers.' This suggests a high-volume content strategy aimed at office managers—capturing them during the holidays to build brand affinity, then upselling them hardware later. It's a masterclass in capturing the 'human' behind the procurement decision.
The leadership team, featuring veterans like Mike Keefner (CFO) and Jason Sullivan (Sales), operates with old-school discipline. They aren't burning cash on ads; they are burning rubber on service calls. Their LinkedIn presence is active, their YouTube channel is utilized, and their tech stack (Tailwind, Bootstrap) is modern enough to look credible but lean enough to maintain speed.
- Revenue per Employee is approx $160k—healthy for services.
- Heavy reliance on Direct Traffic (45%) indicates a loyal, repeat customer base.
- Diverse portfolio: Wide format, Production Print, and IT Services mitigates hardware commoditization.
The Verdict: A Cash Cow, Not a Unicorn
SumnerOne is the model for regional B2B dominance. They don't need to be viral; they just need to be available when the printer breaks.
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Meta Tags
Office Printers, Copiers & Production Print | SumnerOne
SumnerOne delivers business technology solutions—including printers, copiers, production print, wide format, and IT services—backed by expert support.
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About sumnerone.com
SumnerOne delivers business technology solutions—including printers, copiers, production print, wide format, and IT services—backed by expert support.
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Technology Stack
sumnerone.com uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, Contentful, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
Contentful
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Traffic & Audience
sumnerone.com receives approximately 7.0K monthly visitors and ranks #2,547,142 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:16 on the site.
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