sunnyhillinc.org
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Sunnyhill: The $35M Nonprofit You Haven't Heard Of
How a regional nonprofit built a resilient mission with 238 employees and zero hype.
In a world obsessed with viral growth and billion-dollar valuations, Sunnyhill operates quietly as a $35M powerhouse serving the developmentally disabled community. While tech startups chase algorithms, this nonprofit has built a sustainable machine with 238 employees across Greater St. Louis.
"55% direct traffic reveals a truth many startups ignore: Sunnyhill doesn't need SEO tricks because their community already knows where to find them."
The Hidden Growth Engine
Sunnyhill's traffic profile tells a story of deep community roots. With 55% direct traffic and only 21% from organic search, they've built a referral network that defies digital marketing conventions. While most nonprofits fight for keyword visibility, Sunnyhill's audience comes back because the mission creates loyalty that algorithms can't replicate.
The Infrastructure of Care
With 238 employees, Sunnyhill operates at a scale that rivals Series B startups. Their person-centered services—from family navigation to housing opportunities—require complex coordination. Yet their tech stack (Tailwind, Bootstrap, Ant Design) suggests they prioritize function over flash, building systems that serve rather than distract.
The keyword data reveals an interesting pattern: 'sunny hill' (1,040 monthly searches) and 'sunny hills' (2,460) show brand ambiguity that could hurt discoverability. Yet this hasn't stopped them from reaching $35M in revenue. It's a reminder that mission-driven organizations can scale without perfect SEO—though they might be leaving growth on the table.
- Person-centered approach over institutional thinking
- Regional focus (St. Louis, St. Charles, Jefferson Counties) creates deep local impact
- Diverse service portfolio spanning housing to behavior support
- Leadership team with clear operational structure (COO, CFO, HR, Advocacy)
The Anti-Startup Success Story
Sunnyhill proves that in the nonprofit sector, mission beats metrics—until the metrics prove the mission works.
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http://static1.squarespace.com/static/58a331b2c534a55930b4078c/t/6650b4fbcd502c001a999c7c/1715632119087/LTP-Sunnyhill-Residential-SERVICES-IDD-color-wheel.jpg?format=1500w
Meta Tags
Sunnyhill supports individuals diagnosed with developmental disabilities.
Sunnyhill is a 501(c)(3) nonprofit organization creating opportunities for people diagnosed with developmental disabilities in Greater St. Louis, St. Charles and Jefferson Counties. We strive to fulfill our mission by providing person-centered services, including family navigation, behavior supports, independent living assistance, life skills development, housing opportunities, and socialization.
Sunnyhill is a 501(c)(3) nonprofit organization creating opportunities for people diagnosed with developmental disabilities in Greater St. Louis, St. Charles and Jefferson Counties. We strive to fulfill our mission by providing person-centered services, including family navigation, behavior supports
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About sunnyhillinc.org
Sunnyhill is a 501(c)(3) nonprofit organization creating opportunities for people diagnosed with developmental disabilities in Greater St. Louis, St. Charles and Jefferson Counties. We strive to fulfill our mission by providing person-centered services, including family navigation, behavior supports, independent living assistance, life skills development, housing opportunities, and socialization.
Company Overview
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Technology Stack
sunnyhillinc.org uses 14 technologies across their website including Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
Squarespace
E-commerce & Payments
Squarespace Commerce
Performance
Lazy Loading, Priority Hints
Traffic & Audience
sunnyhillinc.org receives approximately 2.2K monthly visitors and ranks #6,528,214 globally. The website has a bounce rate of 30% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:37 on the site.
The majority of sunnyhillinc.org's traffic comes from .
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