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sunsationsusa.com
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sunsationsusa.com

19 technologies
VerifiedVisit3.0K/mo$50M20219 Tech
Deep Dive

Sunsations: The $50M Beach Retailer You've Never Heard Of

How a 202-person lifestyle brand built a local empire while staying invisible to the world

In a digital world obsessed with global scale, Sunsations has quietly built a $50M retail empire by mastering hyper-local dominance. Their secret? Staying invisible to everyone except their actual customers.

$50.4M
Annual Revenue
202
Employees
3,049
Monthly Visits
46%
Direct Traffic

"Their traffic numbers are embarrassingly low for a $50M business—and that's exactly the point."

The Local Monopoly Playbook

Sunsations operates with a 46% direct traffic share—nearly double their organic search. This isn't a growth hack; it's brand equity. When nearly half your traffic types your URL directly, you've achieved something digital natives often miss: real-world dominance. Their top keyword? 'sunsations panam city beach' with just 230 monthly searches. They don't need millions of visitors because they've captured a geographic monopoly.

The SEO Paradox

Here's the counterintuitive part: their second-highest volume keyword is 'sunsations pocatello massage & tanning spa' (910 monthly searches). This reveals their expansion strategy—physical store locations that create local search gravity. They're not competing for 'beachwear' or 'swimwear' nationally. Instead, they're building location-specific brand recognition that compounds locally while remaining invisible nationally.

Their tech stack tells a similar story. Built on OpenCart with jQuery and Bootstrap, it's not cutting-edge—it's reliable. They use Cloudflare for security and Zendesk for support, prioritizing stability over innovation. This isn't a tech company pretending to be retail; it's a retailer using technology as a tool, not a differentiator.

  • Revenue per employee: ~$250K (high for retail)
  • Direct traffic 46% vs. 29% organic (brand > discoverability)
  • Physical locations drive digital search volume
  • Tech stack optimized for reliability, not virality
Chasing viral growth
Owning local markets
Optimizing for national SEO
Dominating direct traffic
Building a 'tech-first' platform
Using tech as infrastructure
Competing on digital innovation
Building physical brand equity

The Anti-Digital-Native Playbook

Sunsations proves that in a world obsessed with scale, the most profitable strategy might be invisible to everyone except the people who matter: your actual customers.

What tech stack does Sunsationsusa use?

22 detected
Accessibility1
Programming Languages1
Cloud & Hosting1
Customer Support1
E-commerce & Payments1
Performance1
Web Standards1
Frontend Frameworks1
Tracking & Analytics3
G
Google Analytics
G
Google APIs
G
Google Static

How much traffic does Sunsationsusa get?

Traffic & Engagement

3.0K
Monthly Visits
2.2
Pages/Visit
0:34
Avg. Duration
32%
Bounce Rate
Monthly Traffic Trend-63%
8.3K
Oct 2025
Oct
4.3K
Nov 2025
Nov
3.0K
Dec 2025
Dec

Traffic Sources

Search
29%
Direct
46%
Social
17%
Referrals
6%
Email
0%
Paid
1%

Where is Sunsationsusa's audience located?

🌍100.0%

What keywords does Sunsationsusa rank for?

5 keywords
1sunsations panam city beach230 vol
2sunsations500 vol$1.44
3sunsations pocatello massage & tanning spa910 vol
4plain colored hoodies790 vol$0.95
5aloe sweatpants380 vol

How is Sunsationsusa's SEO?

Meta Tags

title40 chars

Sunsations – Your Beach Department Store

languageEN-US

Who works at Sunsationsusa?

Loading leads...

What do customers think of Sunsationsusa?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Sunsationsusa

What is Sunsationsusa's Revenue?
Sunsationsusa generates approximately $50M in annual revenue. With 202 employees, that's $249,700 per employee.
How fast is Sunsationsusa growing?
Sunsationsusa employee count has changed by 9% year over year.
What technologies does Sunsationsusa use?
Sunsationsusa uses 19 technologies across their website including Accessibility, Fonts, Security. Key technologies include AccessiBe, Font Awesome, Google Fonts, HSTS, reCAPTCHA.
Who are Sunsationsusa's competitors?
Sunsationsusa's main competitors include SafeSide Tactical, Comfort One Shoes, Brownâ€s Arlington Honda, AMERICAN RENTAL, FA Design Build / Flooring America Fairfax. These companies operate in similar markets and compete for the same customer base.

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What are Sunsationsusa's key pages?

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About sunsationsusa.com

Company Overview

sunsationsusa.com
Website
lifestyle
Industry
#5,023,884
Global Rank
3.0K
Monthly Visitors
19
Technologies

sunsationsusa.com Key Pages

sunsationsusa.com Social Media

Contact sunsationsusa.com

Technology Stack

sunsationsusa.com uses 19 technologies across their website including AccessiBe, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.

Accessibility

AccessiBe

Fonts

Font Awesome, Google Fonts

Security

HSTS, reCAPTCHA

Programming Languages

PHP

CMS

WordPress

Cloud & Hosting

Cloudflare

Traffic & Audience

3.0K
Monthly Visits
32%
Bounce Rate
2.2
Pages/Visit
0:34
Avg. Duration

sunsationsusa.com receives approximately 3.0K monthly visitors and ranks #5,023,884 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:34 on the site.

The majority of sunsationsusa.com's traffic comes from .

Frequently Asked Questions

What is sunsationsusa.com?
sunsationsusa.com is a website that you can visit at https://sunsationsusa.com. Use TechList.ai to discover the technologies, analytics, and company information about sunsationsusa.com.
What technologies does sunsationsusa.com use?
sunsationsusa.com uses 19 technologies including AccessiBe, Font Awesome, Google Fonts, and 13 more. View the full tech stack analysis above.
How do I contact sunsationsusa.com?
You can contact sunsationsusa.com via email at [email protected] or through their contact page.
What are sunsationsusa.com's social media accounts?
sunsationsusa.com is active on facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is sunsationsusa.com?
sunsationsusa.com receives approximately 3.0K monthly visitors and ranks #5,023,884 globally. Traffic is declining by 28.7% month-over-month.

Related Searches

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This page provides publicly available information about sunsationsusa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sunsationsusa.com directly at https://sunsationsusa.com.