sunsetsinc.com
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The 40+ Year Secret in Swimwear
How Sunsets Inc. dominates a niche with $62M in revenue and zero hype
While fast fashion churns through trends, a 40-year-old brand quietly commands a $62M revenue stream selling supportive swimwear to women over 40. Sunsets Inc. isn't chasing Gen Z—it's built an empire on fit, function, and a fiercely loyal demographic.
"In a market obsessed with youth, Sunsets Inc. proves that serving a specific, underserved demographic is more profitable than chasing trends."
The Loyal Niche
The traffic data reveals a masterclass in niche targeting. With 47% direct traffic and 97.6% of visits from the US, Sunsets Inc. has built a community that types their URL directly into the browser. This isn't a brand people stumble upon; it's a brand they seek out. The 25% organic search traffic is driven by highly specific, high-intent keywords like 'sienna swim dress' (400 monthly searches) and 'swim systems' (200 monthly searches)—terms that signal purchase-ready customers, not casual browsers.
The Growth Story
Sunsets Inc. operates with surgical precision. They've built a multi-brand portfolio (Sunsets, B Swim, Swim Systems, Sunsets Escape) to capture different segments within their core market. The tech stack is pragmatic—not trendy. jQuery and Bootstrap power the site, indicating a focus on reliability over flashy new frameworks. This is a company that invests in product, not in tech fads. Their 2-3% global rank might seem low, but in their niche, it's a fortress.
The leadership team, led by Head Design Julie Franco and Head Inventory Planning Tom Trewin, is built for scale and design precision. With 250 employees generating $62.7M in revenue, that's over $250,000 per employee—a sign of operational efficiency. Their contact emails ([email protected], [email protected]) hint at a hybrid model: likely an in-house team for core operations and outsourced tech support.
- Product-led growth: 40 years of refining supportive swimwear for a specific body type
- Multi-brand strategy: Sunsets, B Swim, and Swim Systems create a portfolio approach to the same demographic
- Direct traffic dominance: 47% of visitors come directly, indicating strong brand equity and repeat customers
- High-value keywords: Ranking for 'sienna swim dress' (400 monthly searches) captures buyers at the moment of intent
The Quiet Giant in Swimwear
Sunsets Inc. proves that in a world of hype, serving a specific need with quality and consistency is the ultimate competitive advantage.
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Sunsets Inc: Bikinis & Women's Resort Wear | Supportive Swim Separates – Sunsets Inc.
Your perfect fit, guaranteed! Sunsets Inc, leader in supportive swimwear for 40+ years. Free 2-day shipping: shop Sunsets, B Swim, Swim Systems, Sunsets Escape!
Sunsets Inc: Bikinis & Women's Resort Wear | Supportive Swim Separates
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About sunsetsinc.com
Your perfect fit, guaranteed! Sunsets Inc, leader in supportive swimwear for 40+ years. Free 2-day shipping: shop Sunsets, B Swim, Swim Systems, Sunsets Escape!
Company Overview
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Technology Stack
sunsetsinc.com uses 33 technologies across their website including UserWay, Font Awesome, Adobe Fonts, hCaptcha, HSTS, and more.
Accessibility
UserWay
Fonts
Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
cdnjs, jsDelivr
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
sunsetsinc.com receives approximately 6.9K monthly visitors and ranks #2,891,602 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:24 on the site.
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