sunshinehealth.com
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Sunshine Health: The Florida Medicaid Giant
A $413M revenue health insurer that owns the Sunshine State
In the sprawling $4 trillion US healthcare market, most startups chase innovation. Sunshine Health chases scale—and wins. With 403,979 monthly visitors and a $413.5M revenue machine built on Florida's Medicaid backbone, this isn't a tech disruptor. It's a bureaucracy-scaled giant.
"They don't compete on innovation—they compete on being the default option for millions of Florida residents."
The Login Economy
Sunshine Health's traffic tells a brutal truth: 48% is direct, and their top keyword is 'ambetter login' with 88,540 monthly searches. This isn't a discovery brand—it's a utility. Users don't browse; they log in. The second keyword is 'sunshine health login' (700 monthly searches). The entire SEO strategy is built on friction reduction, not acquisition.
The Florida Playbook
With 96.5% of traffic from 'undefined' (likely Florida), Sunshine Health executes a hyper-localized strategy. They're not a national player—they're a state Medicaid contractor with a marketplace side hustle (Ambetter). The 1,094 employees service a captive audience, creating a moat through regulatory complexity, not product excellence.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Tailwind CSS coexist—a sign of organic growth, not greenfield engineering. They use Dynatrace for monitoring and reCAPTCHA for security, standard enterprise choices. No cutting-edge frameworks, no experimental tech. This is a company that optimizes for reliability over speed.
- Trustpilot score of 2.6/5: The Medicaid business generates volume, not satisfaction
- LinkedIn presence focused on healthcare transformation, not tech innovation
- Key leadership includes SVP of Population Health, not CTO or CPO
- Social profiles (Twitter, Facebook) are informational, not engagement-driven
The Anti-Startup Playbook
Sunshine Health proves that in regulated markets, execution beats innovation every time.
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5 keywordsHow is Sunshinehealth's SEO?
Meta Tags
Florida Medicaid & Health Insurance | Sunshine Health
Sunshine Health offers affordable Florida Medicaid, Medicare Plans and our Health Insurance Marketplace product, Ambetter. Get covered with Sunshine Health today.
H1 Tags
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sunshinehealth.com
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Reviews (8)
The monthly “touching base” calls are ridiculous and useless
Everything is great except when they call you once a month to see how everything is going with your child medically when all they have to do is go in their account and see. When you refuse they give you a horrible attitude and will not accept “I don’t want to do this please stop calling me”. They will call once a month and send you an email if you don’t answer. It’s ridiculous and so useless. Those people are there just wasting peoples time and upsetting them and calling that a job. It’s preposterous and I HATE IT
They are great in lots of ways but other ways…
I believe in honesty therefore I gave them 3 stars although it's deserved 2.5 because my health is jeopardize. They are great in lots of ways but other ways they are not. For example, they have denied my travel destination multiple times CLAIMING there are closer specialist but as I filed an appeal, THERE AREN'T NO CLOSE DOCTORS IN THE TALLAHASSEE AREA THAT SPECIALIZES IN NEUROFIBROMATOSIS. THE CLOSES SPECIALIST IS IN GAINESVILLE FL. I WILL WIN THIS APPEAL FOR MY LING DISTANCE TRANSPORTATION.
No Communication and Pass The Buck
Sunshine Health has asked me to re-fax paperwork that they've had for years. All of a sudden the POA paperwork just disappeared after years of having it. My daughter can't speak, walk or function on her own and they can't keep up with crucial paperwork that allows me to speak on her behalf. Then they kept giving me different fax numbers because they can't seem to be on the same page with which number is the right one to send it to. Almost a month and I still can't call and get info on my daughter's health situation due to their negligence. Then one representative will blame the other for not giving me the right info. I also spoke with a rude customer service rep that could barely speak English named Luis who basically hung up on me since the communication was so poor. Saying I'm frustrated with these people is an understatement!
Wish I could give this insurance 0stars…
Wish I could give this insurance 0stars denied my daughters Aba services because they didnt have enough documentation that she is disabled she literally get ssi for her disability has a iep and a cde just insane
Worst customer service in history
Worst customer service in history
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About sunshinehealth.com
Sunshine Health offers affordable Florida Medicaid, Medicare Plans and our Health Insurance Marketplace product, Ambetter. Get covered with Sunshine Health today.
Company Overview
sunshinehealth.com Social Media
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Phone Numbers
Technology Stack
sunshinehealth.com uses 17 technologies across their website including Font Awesome, HSTS, reCAPTCHA, DoubleClick Floodlight, Google Ads, and more.
Fonts
Font Awesome
Security
HSTS, reCAPTCHA
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Feedback
Qualtrics
Analytics & Marketing
Dynatrace, Google Tag Manager, Google Analytics
Tag Managers
Adobe Launch
Traffic & Audience
sunshinehealth.com receives approximately 404.0K monthly visitors and ranks #86,582 globally. The website has a bounce rate of 38% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 5:28 on the site.
The majority of sunshinehealth.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sunshinehealth.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sunshinehealth.com directly at https://sunshinehealth.com.