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Supabase: The $400M Postgres Powerhouse
How a 200-person team built a $29M revenue engine by replacing Firebase with open-source Postgres.
Supabase isn't just another backend-as-a-service; it's a calculated attack on the Firebase monopoly. By wrapping the world's most trusted database—Postgres—with instant APIs and authentication, they've created a developer experience that scales from a weekend project to millions of users.
"They aren't selling a database; they are selling the elimination of backend complexity."
The Developer-Led Growth Engine
Supabase's traffic is a testament to organic developer adoption. With 16.2M monthly visits and a dominant 70% direct traffic share, they have achieved what every SaaS founder dreams of: a product that becomes a daily habit. Developers aren't just finding Supabase; they are bookmarking it, returning to the dashboard, and embedding it into their workflow.
The Open Source Wedge
Supabase’s strategy relies on the 'open-source wedge.' By building on top of Postgres—a technology already trusted by enterprises—they bypass the trust barrier that plagues new database startups. Their GitHub repository serves as their primary acquisition funnel, turning curiosity into signups without a sales touch. The 25% organic search traffic is heavily skewed by brand terms like 'supabase' and 'supabase pricing,' indicating high intent.
The company's valuation ($398M raised) vs. revenue ($29.6M) suggests investors are betting heavily on the platform's expansion potential. They aren't just selling a database; they are selling an ecosystem that includes storage, edge functions, and vector embeddings for AI.
- The 'Superbase' typo searches (84k/mo) reveal high brand recall and potential SEO leakage.
- Edge Functions allow developers to run code close to users, directly competing with Vercel and Cloudflare.
- Realtime capabilities are built-in, a massive differentiator for collaborative apps.
The Postgres Monopolization
Supabase is winning by making the world's most boring database the most exciting platform to build on.
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https://supabase.com/images/og/supabase-og.png
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Supabase | The Postgres Development Platform.
Build production-grade applications with a Postgres database, Authentication, instant APIs, Realtime, Functions, Storage and Vector embeddings. Start for free.
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Reviews (20)
Very simple and works
Very simple and works. Thank you!
i went over their limits as a free user…
i went over their limits as a free user because i had some bugs that drained egress, guess what, they didn't make me buy a plan or shut the project down , they gave a grace period until chargeable period renews , and then if i run over again they will take action but for now just let me work on my project. you cant ask better than this!
Super
Super, nothing to add. Works smoothly, documentation easy to follow.
The product is awesome
The product is awesome! No problems at all for projects. The pricing is also competitive
Paying customer
Paying customer, here. It's very simple and useful! But expensive!
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About supabase.com
Build production-grade applications with a Postgres database, Authentication, instant APIs, Realtime, Functions, Storage and Vector embeddings. Start for free.
Company Overview
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Technology Stack
supabase.com uses 14 technologies across their website including Supabase, HSTS, Vercel, and more.
Development
Supabase
Security
HSTS
Cloud & Hosting
Vercel
Advertising
Microsoft Ads
Performance
Lazy Loading
Web Standards
Twitter Cards, RSS, PWA
Traffic & Audience
supabase.com receives approximately 16.2M monthly visitors and ranks #1,959 globally. The website has a bounce rate of 24% with visitors viewing an average of 13.9 pages per visit. Users spend an average of 11:26 on the site.
The majority of supabase.com's traffic comes from undefined, undefined, .
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