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SUPA: The Human-in-the-Loop AI Infrastructure
How a 236-person team is quietly powering the next generation of AI models
While everyone chases fully automated AI, SUPA is betting that human expertise remains the critical bottleneck in model development. They aren't building the models; they're building the infrastructure that makes them viable.
"In the race for AI dominance, the quality of your data pipeline matters more than the size of your model."
The Human Infrastructure Layer
SUPA operates at the intersection of technology and human labor. With 236 employees and $37.6M in revenue, they've scaled a hybrid model that leverages expert human labeling to supercharge AI development. Unlike pure-play data labelers, SUPA positions itself as infrastructure—providing the connective tissue between raw data and usable models.
Traffic & Market Position
The numbers tell a fascinating story of a B2B infrastructure play with surprisingly direct engagement. With 1,589 monthly visits, SUPA isn't chasing mass traffic—they're chasing the right traffic. A 47% direct traffic rate suggests strong brand recognition among enterprise clients who know exactly what they need. The 38% organic search indicates they're capturing intent, not just generating noise.
The tech stack reveals a modern, scalable approach: Webflow for rapid frontend iteration, Cloudflare and AWS CloudFront for global delivery, and Cal.com for seamless scheduling. They're not reinventing the wheel—they're using best-in-class tools to deliver a specialized service. The single Trustpilot review (3.7/5) suggests they're focused on enterprise contracts rather than consumer visibility.
- Hybrid model: Technology + Human Expertise
- Enterprise-grade infrastructure for AI teams
- Specialized in data labeling and model training support
- Strong direct traffic signal (47%) indicates brand authority
The Quiet Powerhouse
SUPA isn't chasing headlines—they're building the foundational layer that makes AI development possible. For investors and founders, this represents the infrastructure play that powers the AI revolution from behind the scenes.
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SUPA – Building infrastructure that drives AI development
We enable AI teams to supercharge their AI models development through the perfect blend of technology and expert human labeling.
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Great outsourcing company!
Supahands is an online platform that helped me in my entrepreneurial tasks. I needed them for a market research that I had to handle and they helped me gathering valuable information that I implemented in my report. Great Job!
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About supahands.com
We enable AI teams to supercharge their AI models development through the perfect blend of technology and expert human labeling.
Company Overview
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Technology Stack
supahands.com uses 11 technologies across their website including Google Fonts, Webflow, AWS CloudFront, Cloudflare, and more.
Fonts
Google Fonts
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Scheduling
Cal.com
Analytics & Marketing
PostHog
Performance
Lazy Loading
Traffic & Audience
supahands.com receives approximately 1.6K monthly visitors and ranks #8,551,479 globally. The website has a bounce rate of 33% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 3:07 on the site.
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