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supercell.com
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supercell.com

9 technologies
VerifiedVisit68.2M/mo$612M2.2K9 Tech25 Leads
Deep Dive

Supercell: The $600M Mobile Gaming Empire

How a Finnish company built a fortress on four games and 68 million monthly visitors

Supercell isn't just a game publisher—it's a revenue-per-employee juggernaut that treats its website like a fortress. With 68 million monthly visits to its corporate domain, it's the command center for a mobile gaming empire built on ruthless focus and creative anarchy.

$612M
annual revenue
68.2M
monthly visits
2,165
employees
#425
global rank

"They don't chase trends. They kill games until only the survivors remain."

The Traffic Paradox

Here's the contradiction: 68 million monthly visits to a corporate domain with only four live games. The traffic breakdown is telling—46% direct, 49% organic. People aren't discovering Supercell; they're seeking it out. The top keyword is 'supercell store' with over 1.1M monthly searches. This isn't discovery traffic; it's loyalty traffic. Players are coming home to spend money, not to find new games.

The Kill Metric

Supercell's infamous 'kill metric' is reflected in their tech stack and site structure. They run on AWS with Next.js and Tailwind—lean, scalable, and brutally efficient. Their careers page, privacy policy, and terms of service are all meticulously structured, but notice what's missing: a sprawling game portfolio. They've launched dozens of games but only four survive. The website is the graveyard and the palace combined—a testament to their philosophy that most ideas deserve to die.

The Trustpilot rating of 1.4/5 with 1,319 reviews reveals a brutal truth about gaming communities. While players love the games, they rage against the monetization, the updates, the balance changes. Supercell's corporate site is a calm island in a stormy sea of player sentiment. The site itself is almost too quiet—polished, corporate, detached from the chaos of its products.

  • Revenue per employee: ~$283K—nearly double the industry average
  • Traffic concentration: Four games drive 68M monthly visits to one corporate domain
  • Direct traffic dominance: 46% of visitors type supersonic.com directly—brand loyalty is insane
  • The Trustpilot paradox: 1.4/5 rating proves engaged players are angry players
No sprawling game portfolio
Four living games that print money
No aggressive content marketing
A corporate site that functions as a brand fortress
No public product roadmap
Direct traffic that rivals Google's property sites

The Fortress Mentality

Supercell doesn't need to sell you on their website. Their games already did.

What tech stack does Supercell use?

11 detected
Error Tracking1
Privacy & Consent1
Analytics & Marketing1
Web Standards1
Frontend Frameworks1
Tracking & Analytics2
G
Google Analytics
S
Sentry

How much traffic does Supercell get?

Traffic & Engagement

135.9M
Monthly Visits
-29.7%
2.8
Pages/Visit
3:36
Avg. Duration
52%
Bounce Rate
Monthly Traffic Trend+29%
105.7M
Oct 2025
Oct
193.3M
Nov 2025
Nov
135.9M
Dec 2025
Dec

Rankings

#267
Global Rank
#409
United States Rank
Computer and Video Games
Category

Backlinks & Authority

10.3M
Backlinks
20.8K
Ref. Domains
83
Authority Score
Low
Penalty Risk
Backlinks Trend-34%
15.7M
Jul 2025
Jul
13.9M
Aug 2025
Aug
12.3M
Sep 2025
Sep
10.4M
Oct 2025
Oct
8.0M
Nov 2025
Nov
10.3M
Dec 2025
Dec

Search Traffic

Organic
17.8M

Top Organic Keywords

#1supercell store
368,000 vol22.3%
#1supercell
110,000 vol6.7%
#1brawl stars
201,000 vol2.0%
#3clash royale
301,000 vol1.9%

Where is Supercell's audience located?

🇺🇸United States19.0%
🇧🇷Brazil8.7%
🇹🇷Turkey6.8%
🇲🇽Mexico4.8%
🇩🇪Germany4.3%

Device Distribution

Desktop4.0%
Mobile96.0%

What keywords does Supercell rank for?

5 keywords
1supercell store1.1M vol$1.17
2supercell359.4K vol$1.82
3clash royale895.1K vol$0.57
4brawl stars294.6K vol$0.19
5clash royale store55.4K vol$1.10

How is Supercell's SEO?

Open Graph Image

OG Image preview
og:image

https://supercell.com/_next/static/media/og_default.397a54a5.jpg

Meta Tags

title9 chars

Supercell

description61 chars

Visit Supercell.com and find out more about us and our games.

languageEN

H1 Tags

h1Supercell

Who works at Supercell?

Loading leads...

What do customers think of Supercell?

Supercell

Supercell

1.4
1,319 reviews

Categories

Game Store#undefinedVideo Game Store#undefinedGaming service Provider#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
Lars
1/9/2026
🇩🇰 Denmark1 reviewsOrganicUnverified
Experience date: 1/5/2026
Supercell 1000000/10

Supercell er goated

Zoo_Dude
1/8/2026
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 1/8/2026
I love clash

I love clash

Moses H.Verified
1/7/2026
🇺🇸 United States49 reviewsOrganicUnverified
Experience date: 12/1/2025
Grateful

I have played clash royale for 4 years now. and even thou it has fallen off now since they introduced heroes and level 16 and I have deleted the game and it's not fun to play anymore, I am still grateful for all the fun they've made possible. Thankyou supercell, and Good Bye.

Pussay Patrol
12/5/2025
🇬🇧 United Kingdom15 reviewsOrganicUnverified
Experience date: 7/20/2025
NERF MEGA KNIGHT

NERF MEGA KNIGHT PLEASE IT PMO

JACK CLISSOLD
11/22/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 11/22/2025
Pay to win will ruin clash royale

loved clash royale however the introduction of evolutions without a reasonable way to obtain them outside of buying them has made the game pretty unenjoyable, the introduction of heroes will kill the game completely as i don’t think they will be reasonably obtainable either. it’s a shame supercell are killing the games people love, if the heroes are as game ruining as they look i will quit clash royale as i refuse to pay extortionate prices to move up arenas.

Frequently Asked Questions about Supercell

What is Supercell's Revenue?
Supercell generates approximately $612M in annual revenue. With 2,165 employees, that's $282,800 per employee.
What does Supercell do?
Visit Supercell.com and find out more about us and our games.
How fast is Supercell growing?
Supercell has declined by 29.7% in the last 6 months according to traffic data. employee count has changed by 49% year over year.
How do people interact with Supercell?
When visiting Supercell, visitors view an average of 2.8 pages per visit, and spend around 3:36 on the site, and the bounce rate is 52.1%.
How do people find Supercell?
118.0M people (87%) visit Supercell directly. 17.8M (13%) find them through organic search.
Who uses Supercell?
Supercell's top market is United States with 25.8M visitors (19.0%). Brazil is 2nd with 11.8M (8.7%). Turkey is 3rd with 9.2M (6.8%).
What technologies does Supercell use?
Supercell uses 9 technologies across their website including Error Tracking, Cloud & Hosting, Privacy & Consent. Key technologies include Sentry, Amazon Web Services, AWS CloudFront, OneTrust.
Who are Supercell's competitors?
Supercell's main competitors include Whaleapp, Splash, Ubisoft Winnipeg, Skunkworks Games, Worldwide Webb. These companies operate in similar markets and compete for the same customer base.
What do customers think of Supercell?
Supercell has a Trustpilot score of 1.4 out of 5 (1 stars) based on 1,319 customer reviews.

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What are Supercell's key pages?

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About supercell.com

Visit Supercell.com and find out more about us and our games.

Company Overview

supercell.com
Website
games
Industry
#425
Global Rank
68.2M
Monthly Visitors
9
Technologies
25+
Employees

supercell.com Key Pages

Contact supercell.com

Technology Stack

supercell.com uses 9 technologies across their website including Sentry, Amazon Web Services, AWS CloudFront, OneTrust, and more.

Error Tracking

Sentry

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Privacy & Consent

OneTrust

Analytics & Marketing

Google Analytics

Web Standards

Twitter Cards

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

68.2M
Monthly Visits
56%
Bounce Rate
3.2
Pages/Visit
1:14
Avg. Duration

supercell.com receives approximately 68.2M monthly visitors and ranks #425 globally. The website has a bounce rate of 56% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 1:14 on the site.

The majority of supercell.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is supercell.com?
Visit Supercell.com and find out more about us and our games.
What technologies does supercell.com use?
supercell.com uses 9 technologies including Sentry, Amazon Web Services, AWS CloudFront, and 3 more. View the full tech stack analysis above.
Is supercell.com hiring?
Check supercell.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is supercell.com?
supercell.com receives approximately 68.2M monthly visitors and ranks #425 globally. Traffic is declining by 25.1% month-over-month.

Related Searches

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This page provides publicly available information about supercell.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit supercell.com directly at https://supercell.com.