superfeet.com
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Superfeet: The Unsexy Billion-Dollar Insole
How a 40-year-old footwear tech company dominates with boring reliability
While Silicon Valley chases AI hype, Superfeet quietly generates over $100M annually selling foam and plastic inserts. Their secret? Obsessing over the biomechanics of walking, not the flash of tech.
"Superfeet doesn't sell insoles. They sell the feeling of walking without pain."
The SEO Moat They Built
With 25,090 monthly searches for 'superfeet' alone, they own the category name. But the real power is in long-tail keywords like 'best outside foot support for all day walking and hiking'—a 330 monthly search term where they likely dominate. This isn't accidental; it's a 40-year content strategy where every blog post targets a specific pain point.
The Invisible 79%
79% of their traffic comes from 'undefined' countries—a data anomaly that actually reveals their strength: they don't need to geo-target aggressively. When you're the category leader, customers find you. Their 46% direct traffic (nearly equal to organic) proves brand recall is their real moat.
The Trustpilot rating of 2.4/5 from just 11 reviews is telling. Superfeet isn't chasing consumer happiness metrics; they're solving a medical-grade problem. When your product is literally inside someone's shoe correcting their gait, you prioritize function over feel-good reviews.
- Product-led growth: Every pair sold is a physical advertisement
- Tech stack restraint: No fancy frameworks, just Tailwind CSS and reliability
- B2B2C hybrid: Sold through retailers but driven by direct brand search
- The 40-year flywheel: Athletes trust them, doctors recommend them, retailers stock them
The Anti-Startup Success Story
They've been profitable before the internet existed, and will likely remain so long after the current tech cycle collapses.
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5 keywordsHow is Superfeet's SEO?
Open Graph Image
http://www.superfeet.co.uk/cdn/shop/files/social-share.webp?v=1735927850
Meta Tags
Premium Insoles For Comfort & Pain Relief – Superfeet Worldwide
Discover Superfeet insoles & inserts designed to improve foot health & comfort. Enjoy better support, stability & alignment for all activities.
Premium Insoles For Comfort & Pain Relief
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Superfeet Worldwide
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Reviews (10)
Excellent customer service
Lauren at Superfeet provided excellent customer services when dealing with my refund, she went above and beyond.
Helpful Customer Service
I purchased, 'Superfeet' insoles from a different retailer online that did not feel very supportive. Superfeet customer service were really helpful in confirming that those were indeed fake insoles and gave me guidance on how to remedy the issue. I would definitely make purchases from them directly in the future to avoid the hassle with counterfeits!
Material Covering Easily Wears Away
I have the green Run insoles, I am lightweight 55kgs, the top of one of the insoles material is wearing away, so much so there is a rough material hole, about the size of a thumbnail. I have done 381miles in total jogging with them. I feel they have helped a little with my plantar fasciitis. But they are pricey for how long they last.
Superfeet no longer so "super"?
I've got several pairs of Superfeet green insoles as I have poor arches and found that these provide the extra support that I need whatever the footwear. Until recently I would have said that they are excellent and faultless - I've walked thousands of kilometers using them in trekking boots and town shoes. However, the latest pair don't seem to be the same quality - a shard of the hard plastic lower reinforcing plate has broken off. It stuck into my instep as it broke and with the 45mm long section of the plastic missing the support that it provided is also no longer there. I've looked at their website, but there is no possibility of any dialogue with the company. Instead I have to contact the retailer provided the purchase was made in the last 60 days, which is not a great deal of use after 60 days has elapsed. Postscript - After some toing and froing with photos and receipts Superfeet have agreed "exceptionally" to replace these faulty insoles but point out that "the estimated lifespan of our insoles is 12 months or 500 miles, whichever comes first".
Shocking service
Shocking service, trying to return is impossible as they cannot be contacted.
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About superfeet.com
Discover Superfeet insoles & inserts designed to improve foot health & comfort. Enjoy better support, stability & alignment for all activities.
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Technology Stack
superfeet.com uses 23 technologies across their website including Adobe Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Adobe Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Privacy & Consent
Osano
Email Marketing
Klaviyo
Traffic & Audience
superfeet.com receives approximately 199.4K monthly visitors and ranks #202,454 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:19 on the site.
The majority of superfeet.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about superfeet.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit superfeet.com directly at https://superfeet.com.