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Superprod: The $120M Animation Powerhouse You've Never Heard Of
How a French studio with 471 employees operates in stealth mode while producing major cartoons
In an industry dominated by Disney and Pixar, a French animation studio is quietly building a $120.7M empire while most of the world hasn't even noticed. Superprod Animation isn't chasing viral fame—they're chasing creative dominance.
"Superprod proves that in animation, revenue doesn't come from website traffic—it comes from creating shows that kids actually watch."
The Physical Infrastructure Advantage
Unlike digital-first companies, Superprod operates its own animation studios in Paris and Angoulême, plus an LA office. This isn't a virtual studio—they own the physical infrastructure. With 471 employees, they're mid-sized but vertically integrated, controlling production from concept to delivery. Their head pipeline film and head CG roles signal serious technical sophistication.
The Traffic Paradox
Here's the fascinating contradiction: Superprod generates only 5,492 monthly visits yet commands $120M in revenue. Their organic search traffic is just 36%, with direct traffic at 41%. This tells us they're not a consumer-facing brand—they're a B2B content engine. Kids watch 'Vet Academy' and 'Batwheels,' but parents don't visit superprod.net. The studio's real clients are broadcasters, streaming platforms, and distributors.
The keyword data reveals their actual audience: 'superprod' gets 1,490 searches monthly, 'vet academy cartoon' 80, and 'batwheels svg' 230. This isn't brand traffic—it's likely industry professionals, licensing partners, and curious animators. The 'svg' query suggests fans creating fan art, not commercial traffic. Their real market penetration happens through content deals, not SEO.
- Owns production infrastructure (Paris, Angoulême, LA) rather than outsourcing
- 471-person team enables scale without corporate bloat
- Specialized leadership (FX, Pipeline, Environment) signals technical depth
- Revenue diversity: TV series AND feature films in both animation and live-action
The Unsexy Truth About Media Success
Superprod's $120M empire was built on production excellence, not digital marketing. For founders: sometimes the best growth strategy is being invisible to everyone except your paying clients.
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Superprod
SUPERPROD Animation develops and produces animation and live-action TV series and feature films and operates its own animation studios in Paris and in Angoulême. SUPERPROD Animation also has an office in Los Angeles.
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About superprod.net
SUPERPROD Animation develops and produces animation and live-action TV series and feature films and operates its own animation studios in Paris and in Angoulême. SUPERPROD Animation also has an office in Los Angeles.
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superprod.net uses 6 technologies across their website including Google Fonts, Microsoft Ads, Google Tag Manager, Google Analytics, and more.
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Traffic & Audience
superprod.net receives approximately 5.5K monthly visitors and ranks #3,389,797 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:26 on the site.
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