supranaturals.com
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SupraNaturals: The Quiet Giant in Wellness Tech
Unpacking a 76-person, $3.5M revenue operation that's flying under the radar
In a world obsessed with explosive growth and viral marketing, SupraNaturals represents a different breed of company: a profitable, lean operation with 76 employees and $3.5M in revenue that doesn't need to shout. They're building a sustainable business in the wellness space, one that prioritizes operational excellence over hype.
"When 51% of your traffic is direct, you're not building a brand—you're building a destination."
The Silent Majority of Traffic
SupraNaturals' traffic profile tells a fascinating story: 51% direct, 31% organic. This isn't a company chasing algorithm changes or burning cash on paid ads. Their audience finds them directly—a strong signal of brand loyalty and repeat customers. The 31% organic search traffic is dominated by branded terms like 'supranaturals' (1,010 monthly volume), indicating a community that knows exactly what they're looking for. This is the opposite of a startup dependent on discovery.
The Leadership Blueprint
The executive team reads like a playbook for operational stability: Tom Mower (CEO), Anthony Childs (COO), Christopher Vine (VP Sales), and Juan Zelaya (Director of Quality). No flashy CTO or growth hacker in sight. This is a leadership team built for manufacturing, quality control, and sales execution. With names like Chase Farrer as Senior Maintenance Technician/Safety Officer, you can see the emphasis on physical operations and safety—critical in any wellness product business.
What's striking is the absence of modern digital growth markers. No structured data. No clear social profiles. A tech stack that's functional but not cutting-edge (jQuery, Bootstrap). This suggests a company that's optimized for product and operations first, digital presence second. For investors, this could signal untapped potential or a deliberate choice to stay lean.
- 76 employees generating $3.5M revenue = ~$46K per employee (indicative of manufacturing/operations focus)
- 51% direct traffic shows strong brand recall and customer retention
- Tech stack prioritizes stability over innovation (jQuery, Bootstrap, Cloudflare)
- Leadership team built for operations, not growth hacking
- Strong branded search volume (1,010 monthly) despite minimal digital footprint
The Unsung Success Story
SupraNaturals proves you don't need to be a unicorn to build a valuable, sustainable business. Sometimes, the most interesting companies are the ones quietly executing while everyone else chases headlines.
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About supranaturals.com
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Technology Stack
supranaturals.com uses 15 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
E-commerce & Payments
WooCommerce
Traffic & Audience
supranaturals.com receives approximately 2.5K monthly visitors and ranks #5,245,975 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 0:30 on the site.
The majority of supranaturals.com's traffic comes from .
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This page provides publicly available information about supranaturals.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit supranaturals.com directly at https://supranaturals.com.