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sureprep.com
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sureprep.com

11 technologies
VerifiedVisit45.5K/mo$68M37011 Tech25 Leads
Deep Dive

The $68M Tax Automation Trojan Horse

SurePrep dominates 1040 workflows, but Thomson Reuters is the real story here.

SurePrep isn't just a tax tool—it's the invisible engine behind thousands of high-volume CPA firms, quietly processing millions of returns while the rest of the industry plays catch-up. Acquired by Thomson Reuters, this isn't your average startup; it's a scale machine with a $68M revenue backbone.

$68.1M
annual revenue
370
employees
77%
direct traffic
220/mo
'sureprep login' searches

"77% direct traffic means they don't need SEO—they own the relationship."

The CPA Lock-In Strategy

With 45K monthly visits and a #1 keyword being 'sureprep login', it's clear this isn't a discovery play. These are power users—CPAs and tax firms—who live inside the platform. The high direct traffic proves deep integration into daily workflows, creating a moat that's hard to breach.

Acquisition-Fueled Dominance

Thomson Reuters didn't buy SurePrep for its growth rate—they bought it for the workflow. The 1040 tax space is notoriously sticky; once a firm's processes are built around SurePrep's automation, switching costs are astronomical. That's why the 'thomson reuters' keyword still drives 50K searches monthly—brand trust meets product stickiness.

The tech stack tells a story too: jQuery, Tailwind, Bootstrap, Vite, Webpack. It's not bleeding-edge, but it's battle-tested. Add Datadog RUM and AppDynamics, and you've got a team obsessed with performance monitoring—critical when you're processing sensitive financial data at scale.

  • Award-winning automation for 1040 workflows (their H1 tag leads with this)
  • Part of Thomson Reuters' legal/finance ecosystem (cross-sell potential)
  • Deep integration focus (evidenced by high direct traffic and login searches)
  • Enterprise-grade monitoring stack (Datadog + AppDynamics)
No public pricing (enterprise sales only)
Dominates high-value tax workflows
No social proof on Trustpilot
Backed by Thomson Reuters distribution
Traffic is US-centric (undefined = likely US, 98.1%)
370-person team focused purely on tax automation
No clear freemium or self-serve motion
Proven unit economics ($68M revenue suggests strong LTV)

The Boring Billion-Dollar Playbook

SurePrep isn't sexy, but it's the kind of unsexy, workflow-embedded product that prints money for decades.

What tech stack does Sureprep use?

12 detected
Video1
CMS1
Privacy & Consent1
Analytics & Marketing2
Tag Managers1
Build Tools2
JavaScript Libraries1
Tracking & Analytics1
G
Google Analytics

How much traffic does Sureprep get?

Traffic & Engagement

45.5K
Monthly Visits
4.3
Pages/Visit
6:45
Avg. Duration
30%
Bounce Rate
Monthly Traffic Trend-60%
114.1K
Oct 2025
Oct
60.6K
Nov 2025
Nov
45.5K
Dec 2025
Dec

Traffic Sources

Search
18%
Direct
77%
Social
0%
Referrals
4%
Email
0%
Paid
1%

Where is Sureprep's audience located?

🌍98.1%
🌍1.9%

What keywords does Sureprep rank for?

5 keywords
1sureprep login220 vol
2sureprep370 vol$9.75
3file room230 vol$5.16
4sure prep thomson reuters210 vol
5thomson reuters50.0K vol$2.88

How is Sureprep's SEO?

Open Graph Image

OG Image preview
og:image

https://tax.thomsonreuters.com/content/dam/ue/en-us/images/og-image/250848.png.transform/rect-768/q90/image.png

Meta Tags

title65 chars

SurePrep 1040 tax workflow automation solutions | Thomson Reuters

description172 chars

SurePrep, part of Thomson Reuters, helps tax professionals gather, prepare, review, and deliver high-quality 1040 tax returns with award-winning tax preparation automation.

og:title

SurePrep 1040 tax workflow automation solutions

languageEN-US

H1 Tags

h11040 tax technology solutions

What is Sureprep's revenue?

$68M
Annual Revenue
370
22%
Employees
$184K
Revenue/Employee
Irvine, United States
Headquarters

Who works at Sureprep?

Loading leads...

What do customers think of Sureprep?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Sureprep

What is Sureprep's Revenue?
Sureprep generates approximately $68M in annual revenue. With 370 employees, that's $184,150 per employee.
What does Sureprep do?
SurePrep, part of Thomson Reuters, helps tax professionals gather, prepare, review, and deliver high-quality 1040 tax returns with award-winning tax preparation automation.
How fast is Sureprep growing?
Sureprep employee count has changed by 22% year over year.
What technologies does Sureprep use?
Sureprep uses 11 technologies across their website including Video, CMS, Privacy & Consent. Key technologies include Vidyard, Ghost, OneTrust.
Who are Sureprep's competitors?
Sureprep's main competitors include GruntWorx. These companies operate in similar markets and compete for the same customer base.

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What are Sureprep's key pages?

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About sureprep.com

SurePrep, part of Thomson Reuters, helps tax professionals gather, prepare, review, and deliver high-quality 1040 tax returns with award-winning tax preparation automation.

Company Overview

sureprep.com
Website
finance
Industry
#679,582
Global Rank
45.5K
Monthly Visitors
11
Technologies
25+
Employees

Contact sureprep.com

Technology Stack

sureprep.com uses 11 technologies across their website including Vidyard, Ghost, OneTrust, and more.

Video

Vidyard

CMS

Ghost

Privacy & Consent

OneTrust

Analytics & Marketing

AppDynamics, Datadog RUM

Tag Managers

Adobe Launch

Build Tools

Vite, Webpack

Traffic & Audience

45.5K
Monthly Visits
30%
Bounce Rate
4.3
Pages/Visit
6:45
Avg. Duration

sureprep.com receives approximately 45.5K monthly visitors and ranks #679,582 globally. The website has a bounce rate of 30% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 6:45 on the site.

The majority of sureprep.com's traffic comes from undefined, .

Frequently Asked Questions

What is sureprep.com?
SurePrep, part of Thomson Reuters, helps tax professionals gather, prepare, review, and deliver high-quality 1040 tax returns with award-winning tax preparation automation.
How much does sureprep.com cost?
You can view sureprep.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does sureprep.com use?
sureprep.com uses 11 technologies including Vidyard, Ghost, and 5 more. View the full tech stack analysis above.
How do I contact sureprep.com?
You can contact sureprep.com through their contact page.
What are sureprep.com's social media accounts?
sureprep.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is sureprep.com hiring?
Check sureprep.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is sureprep.com?
sureprep.com receives approximately 45.5K monthly visitors and ranks #679,582 globally. Traffic is declining by 24.9% month-over-month.

Related Searches

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This page provides publicly available information about sureprep.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sureprep.com directly at https://sureprep.com.