surface-tech.com
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ARCA: The Kevlar Secret to Unbreakable Roads
Surface Tech's asphalt tech is quietly disrupting the $300B global pavement industry
While Silicon Valley chases AI and biotech, a quiet revolution is happening in materials science. Surface Tech isn't building apps or hardware—they're reinventing asphalt with Kevlar. Their ARCA technology could eliminate road cracking, a $100B+ global maintenance problem, and their 1,761 monthly visitors are just the tip of the iceberg.
"This isn't incremental improvement—it's material science that makes roads last decades longer by preventing cracks before they start."
The Traffic Paradox
Surface Tech's analytics reveal a fascinating pattern: 65% of traffic is direct, suggesting a highly targeted B2B audience (government agencies, construction firms) that already knows about ARCA. The 21% organic search is dominated by 'TRB 2026' keywords—Transportation Research Board conference traffic. This isn't a consumer brand; it's a technical solution attracting industry professionals researching cutting-edge materials.
The Team & Credibility
With just 24 employees, Surface Tech operates like a specialized R&D lab. Leadership includes Jason Martin (CMO/Owner), Pat Weaver (COO), and Jay Hansen (VP Government Affairs)—a blend of technical expertise and policy connections. The presence of Michael Simons as Technical Director, Canada signals international ambitions. This small team punches above its weight, focusing on high-impact, high-margin materials innovation rather than mass-market commoditization.
The ARCA (Aramid Reinforced Composite Asphalt) technology is the star here. By embedding Kevlar fibers—yes, the same material used in bulletproof vests—into asphalt, they're creating a composite that absorbs tensile stress and prevents cracking. Traditional asphalt fails under temperature swings and traffic load; ARCA reinforces the entire pavement structure. The application spans highways, airport runways, and heavy-duty pavements where longevity is critical.
- Kevlar fiber reinforcement absorbs tensile stresses that crack traditional asphalt
- Targets the $300B+ global asphalt market with a premium, life-extending solution
- Built for B2B: government agencies, DOTs, and large construction firms
- Tech stack uses modern frameworks (React, Tailwind) despite being a materials company
The Infrastructure Play
As governments worldwide face crumbling roads, Surface Tech offers a proven solution that extends pavement life from 15 years to potentially 30+ years. Their 65% direct traffic proves they're not marketing to the masses—they're solving a billion-dollar problem for institutions that already know they need it. This is material science with a moat.
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ARCA - Surface Tech - Aramid Reinforced Composite Asphalt
ARCA- Aramid Reinforced Composite Asphalt - prevents asphalt cracking by reinforcing the pavement structure and effectively absorbing tensile stresses, ensuring long-lasting, crack-resistant roads. Extend the life of your roads.
ARCA
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About surface-tech.com
ARCA- Aramid Reinforced Composite Asphalt - prevents asphalt cracking by reinforcing the pavement structure and effectively absorbing tensile stresses, ensuring long-lasting, crack-resistant roads. Extend the life of your roads.
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surface-tech.com uses 23 technologies across their website including UserWay, Wistia, Font Awesome, and more.
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Traffic & Audience
surface-tech.com receives approximately 1.8K monthly visitors and ranks #8,500,206 globally. The website has a bounce rate of 45% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:42 on the site.
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