surfactgreen.com
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Nature's Chemistry Code
A startup disrupting surfactants with green tech and a bold niche strategy
In a $20B global surfactant market dominated by petrochemical giants, a 21-person French startup is quietly rewriting the rules. SurfactGreen isn't just making eco-friendly alternatives—they're engineering performance parity that big chemical can't ignore.
"They're not selling sustainability as a premium—they're selling performance that happens to be sustainable. That's the real disruption."
The Niche Advantage
SurfactGreen's genius lies in their laser focus. While competitors chase mass-market cleaning products, they're embedding natural surfactants into high-value applications: personal care formulations, bitumen emulsions, and specialized cleaning solutions. Their 100 monthly searches for 'surfactgreen recrutement' reveal a brand strong enough to attract talent organically—rare for a chemical startup.
Traffic & SEO Strategy
With only 1,075 monthly visits but 45% coming from organic search, SurfactGreen is playing a long-term SEO game. Their top keyword 'surfactant' (28,510 monthly searches) shows they're targeting broad industry terms while 'cosmegreen' (330 searches) captures niche demand. The 100% 'undefined' country traffic suggests either new analytics setup or intentional global positioning from day one.
Their tech stack reveals a modern, agile approach: Tailwind CSS and Bootstrap for rapid UI development, jQuery for lightweight interactivity, and reCAPTCHA for lead protection. This isn't a legacy chemical company website—it's a startup built for conversion. The 35% direct traffic indicates growing brand recognition, though they're still early in market penetration.
- 21 employees generating $2.9M revenue = $138k per employee—efficient for early-stage chemical manufacturing
- Zero paid traffic detected—relying entirely on organic search and direct brand discovery
- French startup with global ambitions, evidenced by English site localization
- FAQPage schema implementation shows SEO sophistication beyond typical industrial sites
The Green Chemical Playbook
SurfactGreen proves that sustainable chemistry can be commercially viable without compromising performance—positioning them perfectly for the coming wave of regulatory pressure on petrochemical surfactants.
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Meta Tags
SurfactGreen - Performing surfactants from Nature is our DNA
SurfactGreen, start-up producing green surfactants, having applications in personal care, cleaning solutions, bitumen emulsions...
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About surfactgreen.com
SurfactGreen, start-up producing green surfactants, having applications in personal care, cleaning solutions, bitumen emulsions...
Company Overview
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Technology Stack
surfactgreen.com uses 18 technologies across their website including Leaflet, Google Maps, YouTube Embed, Font Awesome, Google Fonts, and more.
Maps
Leaflet, Google Maps
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Traffic & Audience
surfactgreen.com receives approximately 1.1K monthly visitors and ranks #12,505,423 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:05 on the site.
The majority of surfactgreen.com's traffic comes from .
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