surgi-careinc.com
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Surgi-Care: The $32M Regional Powerhouse
Why a 28-year-old New England distributor is quietly dominating orthopedic supplies.
In an industry dominated by massive multinationals, Surgi-Care proves that regional dominance and clinical expertise beat global scale. With $32M in revenue and 128 employees, they're not just selling braces—they're embedding themselves into New England's surgical workflow.
"They don't compete on tech; they compete on trust, inventory depth, and surgical room presence."
The Hidden Growth Engine
Surgi-Care's traffic tells a story of operational excellence over digital marketing. With only 33% organic search traffic and a dominant 46% direct traffic share, this isn't a company chasing SEO keywords. Their customers—surgeons, physical therapists, and hospital procurement—bookmark them. The 2,489 monthly visits are high-intent professionals, not random browsers. They rank for 'CPM machine' (3,560 volume) and 'KAFO' (2,290 volume)—highly technical terms that signal deep clinical authority.
The New England Fortress
With 100% of traffic from the U.S. (undefined), Surgi-Care is the quintessential regional specialist. They've built an unbreakable moat around New England's healthcare ecosystem. While competitors chase national expansion, Surgi-Care focuses on depth: 28 years of relationships with local hospitals, surgical centers, and rehab facilities. Their 'Stock and Bill' model means they hold inventory on-site, reducing surgical delays—a value proposition that global giants struggle to match locally.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Cloudflare. No flashy AI or complex SaaS platforms—just reliable, fast-loading infrastructure for B2B procurement. The use of reCAPTCHA and HSTS shows they prioritize security for sensitive medical data, even if the front-end feels a bit dated. This isn't a tech-first company; it's a service-first company using tech as an enabler.
- Clinical specialists on staff (Bonnie Hicks, Tess MacIntyre) who bridge sales and surgery
- Consignment inventory management—a massive operational moat
- Reimbursement specialists navigating complex insurance landscapes
- Surgical electrotherapy services—a niche within a niche
The Anti-Tech Playbook
Surgi-Care wins by being indispensable, not innovative. Their $32M revenue proves that in healthcare, relationships and operational reliability still trump digital disruption.
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Meta Tags
Surgi-Care, Inc. - New England's leading supplier of orthopedic supplies
Products: Bracing & Supports, Cold Therapy, Mobility Devices, CPM Therapy, Surgical Electrotherapy Services, Medical Education, Stock and Bill
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About surgi-careinc.com
Products: Bracing & Supports, Cold Therapy, Mobility Devices, CPM Therapy, Surgical Electrotherapy Services, Medical Education, Stock and Bill
Company Overview
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Technology Stack
surgi-careinc.com uses 11 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Webflow, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Webflow
Cloud & Hosting
AWS CloudFront, Cloudflare
Performance
Lazy Loading
Web Standards
Twitter Cards
Traffic & Audience
surgi-careinc.com receives approximately 2.5K monthly visitors and ranks #6,573,486 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:24 on the site.
The majority of surgi-careinc.com's traffic comes from .
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