swayable.com
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Swayable: The Truth Machine for Messaging
How a 36-person startup is using AI to quantify the impact of words before they leave your mouth.
In a world drowning in noise, the ability to predict which message will actually change minds is the ultimate competitive advantage. Swayable isn't just measuring sentiment; they're building the scientific method for persuasion, turning the art of communication into a precise data science.
"They aren't selling surveys; they're selling certainty in an uncertain world."
The Niche is the Message
Swayable operates in the 'news_and_media' industry, but their true market is anyone with a message that matters. With a lean team of 36 generating $7.2M in revenue, they achieve a staggering $200k revenue per employee. This efficiency suggests a high-value product targeting enterprises that can't afford to be wrong—political campaigns, NGOs, and global media giants. The traffic data (55% direct) confirms high brand recall; users aren't stumbling upon Swayable, they are actively seeking it out.
The 'Swayable' Monopoly
The SEO data reveals a fascinating monopoly on their own brand name (810 monthly searches), but the real insight lies in the long-tail queries. Keywords like 'real time user feedback testing' and 'tool that sabri siby recommended' indicate that the product is spreading through word-of-mouth within elite circles. They aren't fighting for generic keywords; they are becoming the category name itself.
The tech stack tells a story of modern velocity. Built on Vue.js and Nuxt.js, they prioritize developer experience and performance. The heavy reliance on HubSpot and Google Analytics suggests a data-driven sales motion, while tools like FullStory and Sentry indicate a product obsessed with user experience and stability. This isn't a legacy platform; it's a modern SaaS engine built for scale.
- Precision over intuition: Moving A/B testing from product features to message impact.
- High-velocity team: $200k+ revenue per employee signals extreme operational efficiency.
- Direct traffic dominance: 55% direct traffic implies a sticky product with high retention.
- Niche authority: Dominating specific high-intent keywords rather than chasing volume.
The Verdict: A Quiet Giant
Swayable is building the infrastructure for the future of political and social communication. While they rank #1.7M globally, their influence within specific high-value sectors is likely top-tier. For investors and founders, Swayable represents the 'picks and shovels' of the persuasion economy.
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Swayable
Measuring the Impact of the World's Most Important Messages
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About swayable.com
Measuring the Impact of the World's Most Important Messages
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Technology Stack
swayable.com uses 12 technologies across their website including HSTS, Sentry, Netlify, and more.
Security
HSTS
Error Tracking
Sentry
Cloud & Hosting
Netlify
Marketing Automation
HubSpot
Analytics & Marketing
FullStory, Google Tag Manager, Google Analytics
Web Standards
Open Graph
Traffic & Audience
swayable.com receives approximately 20.2K monthly visitors and ranks #1,768,262 globally. The website has a bounce rate of 81% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:16 on the site.
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This page provides publicly available information about swayable.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit swayable.com directly at https://swayable.com.