9:41
swift.com
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swift.com

Visit550.8K/mo$3.6B12.2K25 Leads
Deep Dive

SWIFT: The Invisible Giant of Global Finance

How a 40-year-old cooperative controls the pipes of the modern economy

While you swipe your card, SWIFT moves $150 trillion daily. It's not a bank, but the nervous system that connects 11,000+ financial institutions worldwide—yet most users never see it.

$3.59B
annual revenue
12,224
employees globally
550K+
monthly website visits
598K
backlinks

""SWIFT doesn't move money—it moves messages that move money. And in finance, controlling the message is controlling the market.""

The Global Rail Network

SWIFT's traffic distribution reveals its true nature: 47% direct traffic means institutions bookmark it like oxygen. The 'undefined' top countries in the data likely represent aggregated banking hubs—Singapore, London, New York—where transaction volume is measured in trillions, not clicks. Their 41% organic search shows they own the language of finance: 'swift', 'kyc', 'gpi tracker'—these aren't keywords, they're industry standards.

The Trust Paradox

Here's the contradiction: 2.1/5 on Trustpilot with only 11 reviews. This isn't a consumer brand—it's infrastructure. The low score reflects individual frustration with banking delays, not system failure. When you're the backbone of global finance, you don't need 5-star reviews; you need 99.999% uptime. The 598K backlinks tell the real story—financial institutions, regulators, and fintechs link to SWIFT because they have no choice.

SWIFT's tech stack shows zero detected technologies—because they ARE the technology. They don't use payment processors; they ARE the payment messaging standard. This isn't a company that builds on AWS; it's a cooperative that owns the protocol. Their 12,224 employees aren't building features—they're maintaining the most critical financial plumbing on Earth.

  • Revenue model: Fees per message (not per transaction)—you pay to send the message, the bank executes
  • Governance: Owned by its members (banks) not shareholders—aligned incentives but slower innovation
  • Innovation: SWIFT GPI (Global Payments Innovation) is their response to blockchain threats—tracking payments in real-time
Doesn't process payments directly
Owns the messaging standard everyone uses
Not a fintech (no consumer products)
Trusted by central banks for CBDC pilots
Slow to adapt (40+ year old architecture)
Irreplaceable network effects (11,000+ institutions)

SWIFT Isn't Disrupting—It's Being Disrupted

Ripple, stablecoins, and CBDCs are coming for their rails. The question isn't if SWIFT adapts, but if it can innovate fast enough to stay relevant.

How much traffic does Swift get?

Traffic & Engagement

354.2K
Monthly Visits
-21.1%
8.0
Pages/Visit
12:53
Avg. Duration
47%
Bounce Rate
Monthly Traffic Trend-25%
474.8K
Oct 2025
Oct
448.7K
Nov 2025
Nov
354.2K
Dec 2025
Dec

Rankings

#114,995
Global Rank
#80,811
United States Rank
Banking
Category

Backlinks & Authority

598.9K
Backlinks
20.1K
Ref. Domains
55
Authority Score
Low
Penalty Risk
Backlinks Trend-9%
656.5K
Jul 2025
Jul
683.6K
Aug 2025
Aug
652.5K
Sep 2025
Sep
612.1K
Oct 2025
Oct
605.5K
Nov 2025
Nov
598.9K
Dec 2025
Dec

Search Traffic

Organic
356.2K
Paid
1.3K

Top Organic Keywords

#1swift
74,000 vol10.5%
#1swift news
8,100 vol3.5%
#1kyc
14,800 vol3.4%
#1certificate swift
4,400 vol1.9%
#8lei
40,500 vol1.7%

Where is Swift's audience located?

🇺🇸United States25.7%
🇮🇳India12.4%
🇸🇬Singapore3.9%
🇿🇦South Africa3.1%
🇬🇧United Kingdom2.8%

Device Distribution

Desktop62.1%
Mobile37.9%

What keywords does Swift rank for?

5 keywords
1swift224.1K vol$0.62
2kyc88.2K vol$2.19
3swift gpi tracker770 vol
43skey820 vol
5kyc meaning18.5K vol$1.66

What is Swift's revenue?

$3.6B
Annual Revenue
12,224
Employees
$294K
Revenue/Employee
New York, United States
Headquarters

Who works at Swift?

Loading leads...

What do customers think of Swift?

SWIFT

SWIFT

2.1
11 reviews

Categories

Currency Exchange Service#undefinedFinancial Consultant#undefinedAlternative Financial Service#undefinedNon-Bank Financial Service#undefinedCryptocurrency Service#undefinedPayment Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
Avenue Adèle 1
La Hulpe, BE

Reviews (11)

Filter by rating:
David Hardingham
10/26/2023
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 10/26/2023
Repairs to caravan wonderful fitter job…

Repairs to caravan wonderful fitter job well done phill R

Emilia Myller
8/25/2025
🇩🇰 Denmark1 reviewsOrganicUnverified
Experience date: 7/15/2025
𝑮𝒂𝒂𝒓𝒅 𝒊𝑶

They blocked my account and run away with my earnings. The website on my headline helped me get back my loss.

👍 1
Tina
4/30/2025
🇩🇰 Denmark1 reviewsOrganicUnverified
Experience date: 4/30/2025
irresponsible

Very bad service, has no respect for other people's lives 🤬. Want an insurance agent to bring a package from Turkey to Denmark for 950 €. Completely crazy. And when you can't pay. So you won't even send them to someone who can open it and then pay. Here a man's life is actually at stake

Phil Brown
11/16/2024
🇺🇸 United States2 reviewsOrganicUnverified
Experience date: 11/15/2024
Definite scam

Definite scam. The product they advertised is a cheap production of the nativity scene priced at an outrageous price once you receive the actual foam product and if you try to return it they warn you the cost to return it to China is exorbitant.

Francis B
7/11/2024
🇵🇭 Philippines2 reviewsOrganicUnverified
Experience date: 7/11/2024
obviously a scam

obviously a scam. The website's content is purely images, not a typical professional way of developing a site. made from wordpress, though not that much of relevance but c'mon, if they have money, they woudnt develop it with such a cheap and poor devt standards. Domain registration was 1 year from the time of this review.

Frequently Asked Questions about Swift

What is Swift's Revenue?
Swift generates approximately $3.6B in annual revenue. With 12,224 employees, that's $294,000 per employee.
How fast is Swift growing?
Swift has declined by 21.1% in the last 6 months according to traffic data.
How do people interact with Swift?
When visiting Swift, visitors view an average of 8.0 pages per visit, and spend around 12:53 on the site, and the bounce rate is 46.8%.
How do people find Swift?
356.2K (101%) find them through organic search. 1.3K (0%) come through paid advertising.
Who uses Swift?
Swift's top market is United States with 91.2K visitors (25.7%). India is 2nd with 43.9K (12.4%). Singapore is 3rd with 13.6K (3.9%).
Who are Swift's competitors?
Swift's main competitors include Iban, Ripple. These companies operate in similar markets and compete for the same customer base.
What do customers think of Swift?
Swift has a Trustpilot score of 2.1 out of 5 (2 stars) based on 11 customer reviews.

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About swift.com

Company Overview

swift.com
Website
finance
Industry
#76,599
Global Rank
550.8K
Monthly Visitors
25+
Employees

Traffic & Audience

550.8K
Monthly Visits
37%
Bounce Rate
4.0
Pages/Visit
3:04
Avg. Duration

swift.com receives approximately 550.8K monthly visitors and ranks #76,599 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.0 pages per visit. Users spend an average of 3:04 on the site.

The majority of swift.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is swift.com?
swift.com is a website that you can visit at https://swift.com. Use TechList.ai to discover the technologies, analytics, and company information about swift.com.
How popular is swift.com?
swift.com receives approximately 550.8K monthly visitors and ranks #76,599 globally. Traffic is declining by 8.7% month-over-month.

Related Searches

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This page provides publicly available information about swift.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit swift.com directly at https://swift.com.