Synageva.com presents a fascinating paradox: a domain classified as 'Digital Health' with 23 employees and $2.3M in revenue that hosts a tourism site for Marietta, Ohio. This isn't a technical glitch—it's a strategic ghost story that reveals how legacy assets operate in the modern web ecosystem.

"When a digital health company's website shows zero traffic but still generates millions in revenue, you're not looking at a failed marketing strategy—you're seeing a company that doesn't need the internet to exist."

The tech stack tells its own story. Squarespace for templating, Ghost for content management, Cloudflare for security, and Tailwind/Bootstrap for styling—this is a modern, lightweight setup. Yet the site lacks basic SEO elements: no H1 tags, no structured data beyond WebSite schema, and zero keyword rankings. The absence of Google Analytics tracking (implied by zero traffic data) suggests either privacy-focused design or, more likely, that the site serves as a simple brochure rather than a lead generation tool.

• Zero traffic isn't a failure—it's a signal that the business model doesn't depend on web acquisition
• The tourism website acts as a brand placeholder or legacy asset, not a revenue driver
• 23 employees generating $2.3M suggests a services-heavy business, not a product company
• The tech stack is modern, but implementation is minimal—Squarespace templates with little customization