syncreon.com
syncreon.com
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The B2B Logistics Ghost in the Machine
A $1.9B logistics giant with a 1.4-star rating and zero digital footprint
In the shadow of flashy consumer brands, a $1.9B logistics behemoth operates with the digital presence of a 2005 corporate intranet. Syncreon moves 4,373 employees and millions in tech hardware globally, yet their website is a ghost town of SEO and user experience.
"They're the invisible engine of tech logistics—moving billions in hardware while their digital footprint is barely a whisper."
The Contradiction of Scale
Syncreon generates $1.9B in revenue with just 4,373 employees—that's $435K per employee, a ratio that screams efficiency in physical logistics but exposes digital neglect. Their 83.6K monthly visits are dominated by direct traffic (41%), suggesting a captive B2B audience that has no choice but to use their portal, not a brand that attracts organic interest. The 20% organic search traffic reveals a stark truth: nobody is discovering Syncreon—they're being directed to it.
The Trust Deficit
With a 1.4/5 Trustpilot rating across 378 reviews, Syncreon faces a crisis of confidence. For a company handling electronics and tech logistics, this score suggests systemic operational issues—likely delivery failures, communication gaps, or B2B client friction. The search data confirms this: 'syncreon careers' (130 monthly searches) and location-specific queries like 'synchrion supply chain ann arbor mi' (310 searches) show people are looking for jobs or specific offices, not exploring services. The brand is a destination, not a discovery.
The tech stack detection shows zero technologies—either a data gap or a testament to their legacy infrastructure. Their traffic is heavily concentrated in undefined regions (69.8%), suggesting either data anonymization or a truly global, fragmented client base. The funding of $250M alongside $1.9B revenue indicates they're post-growth, focused on operational efficiency rather than digital transformation.
- Revenue per employee ($435K) rivals top-tier tech companies, not logistics firms
- Direct traffic (41%) exceeds organic (20%)—a red flag for brand health
- Trustpilot score (1.4) is catastrophic for a service business
- Zero detected technologies suggests legacy systems or data obscurity
The Ultimate B2B Paradox
A company that thrives by being invisible—until customers need to find them, then they disappear into a 1.4-star void.
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Reviews (20)
Quick and clear communication
After a deep investigation into what I was expecting to be a company issue. I have received a fantastic customer service from Syncreon. So if you are buying something from Dell and you live in UK be aware that staus on shipping number provided by Dell will only update to shipped when your order will arrive in UK based warehouse. Not when it leaves China factory. Shipping from China to UK is fully covered by Dell own shipping courier. Overall I'm very satisfied with customer service provided by Syncreon.
Hi Greg, We are really sorry to hear of your experience with us. We have reached out to you for more details via Trustpilot and look forward to hearing back from you in the near future. Thanks Sara.
Lack of transparency & slow delivery
Lack of transparency & slow delivery I ordered dell computer. Dell shipped order on Jun 13, 2025 Syncreon has not processed the order by their warehouse (today is 17th, the delivery, still same status) Delivery date was updated by a day in the syncreon tracking, no communication to me whatsover about why is that the case EDIT: After my complaint on the 17th June, I was contacted by support within 1 hour and they informed me in detail about the status of my delivery. 18th June: Delivery was then delivered by DHL and with working tracking. I am changing my rating to 3 stars. The tracking of Syncreon was unreliable, but the customer support following the delay was very good & delivery was delivered the next day.
Hi Matej, We are really sorry to hear of your experience with us. I have arranged for a customer service agent to pick up your case, and they will be in contact with you shortly to discuss this in more detail. Thanks, Sara
Absolutely no tracking updates 😫
I have an ETA date of 12/05 for a Alienware area-51 Laptop. The DP World tracking tells me that it's not even in their warehouse. I have no idea if I need to take a day of work to receive this item. The tracking date hasn't been updated for days.
Hi Daniel, We are really sorry to hear of your experience with us. I have arranged for a customer service agent to pick up your case, and they will be in contact with you shortly to discuss this in more detail. Thanks, Sara
Useless.
Received an email yesterday from Dell confirming delivery for today. It’s in writing, in an email, “delivery confirmed for 16th January”. I wake up this morning to an email from DP World saying my delivery is planned for 19th January. Having made arrangements to be available today I’m now expected to spend all of Monday waiting too, on the off chance DP World get their act together and manage to actually get my computer out of the door. Completely unacceptable, especially in 2026 when I can watch the progress of a sandwich from door to door on an app. DP World can’t even confirm what country my £4k+ item is in.
Hi Ross, We are really sorry to hear of your experience with us. I have arranged for a customer service agent to pick up your case, and they will be in contact with you shortly to discuss this in more detail. Thanks, Sara
Ordered a laptop from Dell on the 13th…still waiting
Ordered a laptop from Dell on the 13th December. Delivery forecast to be anywhere between 23rd December and 5th January. It was, according to Dell, 'shipped' on the 18th December. On the 29th December, it finally showed up on the tracking with Syncreon as being with them, to be delivered 2nd January. Today (30th) it's gone from, 5th January in the morning, to now 'We are working to deliver your order as soon as possible'. Which to me means, they have no idea. No explanation from Dell beyond requests for patience, as I've been repeatedly complaining about the lack of communication. Why they choose this company despite the many complaints, I guess they must be cheaper (Michael Dell isn't a Billionaire by choosing quality shipping companies, if such a thing even exists). Anyway, over to the Sara bot, who will post the usual boilerplate comment, as 'she' doesn't ever read them, witness the hilarious 5-stars given by someone along with praise and 'Sara' apologies for his experience! Anyway, the trolling: "Hi John, We are really sorry to hear of your experience with us. I have arranged for a customer service agent to pick up your case, and they will be in contact with you shortly to discuss this in more detail. Thanks Sara-Bot."
Hi John, We are really sorry to hear of your experience with us. We have reached out to you for more details via Trustpilot and look forward to hearing back from you in the near future. Thanks Sara.
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About syncreon.com
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Traffic & Audience
syncreon.com receives approximately 83.6K monthly visitors. The website has a bounce rate of 50% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:47 on the site.
The majority of syncreon.com's traffic comes from undefined, undefined, .
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